The fight for attention on retailer sites is getting tougher. Consumers aren’t scrolling for days (unless it's on social), and retailers are increasingly stacking the deck in favour of private label brands and pay-to-play. Whether it’s showing up in the right search results, being featured in category navigation, or appearing in content modules, the brands that get seen first are the ones shaping purchase decisions. Visibility isn’t accidental. It’s the result of deliberate,

Search as we know it has changed. The introduction of Google’s AI overviews has caused clicks to fall by 30%, providing summaries of search results at the top of the SERP to provide a quick, concise answer to your search queries. And then came social search as the new Google, with 51% of Gen Z turning to social to find out more information on product brands and services. And the latest announcement from Instagram means your social posts are now visible directly in Googl

A few weeks ago, I spent a day soaking up ideas at the Design Outlook Accessibility and Inclusion conference in Melbourne. As someone...

How AI is shaping shopping experiences for both buyers and sellers Over the last few years, AI has become more and more integrated into...

The Digital, Marketing & eComm in Focus 2025 study shines a light on the forces reshaping marketing, digital, and customer experience...

The Digital, Marketing & eComm in Focus 2025 study highlights the ongoing evolution occurring across organisations in Australia, and...