digital marketing & data masterclass (online)
date: 2, 14, 16 & 23 Nov (4 afternoons)
time: 1pm - 4:45pm AEDT
held: Live online learning
price: AU$1,400 + GST | NFP $1,275 + GST
The masterclass provides working marketing and digital professionals with the opportunity to learn the core components of developing and delivering a successful digital (and data) strategy that is integrated with a broader marketing approach.
marketing & digital professionals have completed the program since October 2020
average satisfaction rating of 9.2 out of 10
of participants say they are more confident since completing the course
digital marketing & data course overview
In the age of the customer, digital and data has never been so important as a vital part of the marketing mix. But for many managers and leaders, the path to effectively leveraging digital and data is still unclear.
There are many digital marketing strategy courses out there but most focus on channel strategies and tactical execution.
Our program is designed to help working marketing and digital professionals understand the key aspects of digital marketing and how to effectively enable success across marketing tech, data and ways of working. This course will provide participants with the confidence as individuals and as a team to ask the right questions and guide the digital and data journey.
Highly interactive and practical, the program also provides a forum for you to sound board thoughts and ideas and wrestle with what digital and data means for your marketing strategy.
This course is currently available online for marketing professionals.
what you will learn
01/ digital trends- changing the nature of marketing
Understanding key digital trends, changing consumer behaviors and the benefits of digital.
02/ digital strategy development
A look at the marketing mix in a digital age and defining digital objectives and strategy inline with corporate and marketing strategy.
03/ customer journey mapping & the role of digital channels
Understanding and mapping the customer journey and adopting an integrated approach leveraging the RACE model.
04/ digital channel & experience management
Leveraging digital channels as part of an integrated approach. A closer look at search, programmatic, social, email and the role of content.
05/ ways of working
Evolving ways of working to take advantage of the digital opportunity as well as a look at agile ways of working in a marketing context
06/ data and analytics
Leveraging data and analytics to power digital ambitions, a look at a world without third party cookies and changing privacy regulation.
Navigating the MarTech landscape – tools and technologies available and how to effectively select the right MarTech to underpin your digital strategy.
Defining a measurement framework to measure short and long term success and leveraging learnings to improve performance.
09/ digital leadership
The traits of strong digital leaders and how to go about building these skills to lead the digital agenda.
who will benefit
Integrated Marketing Teams
Multi-function marketing team members, tasked with delivering a full-funnel marketing approach.
Managers responsible for aspects of digital marketing. or responsible for a digital team.
Digital specialists responsible for a component of digital but want to better understand all aspects of digital.
Marketing & Business Leaders
Marketing and business leaders who are looking to up-skill in digital and data to lead with confidence.
This program is led by the highly seasoned and regarded Teresa Sperti. A Customer and Digital leader with over 20 years’ experience working for leading brands including Coles, Officeworks and World Vision amongst others. Teresa most recently spearheaded the transformation of the marketing function at World Vision. During her tenure she led a team of over 70 people across analytics, data, digital, experience, content and more.
Teresa’s leadership in the digital, product and customer space has delivered substantial growth and transformative change for organisations in rapidly evolving markets. A thought leader within the Australian Marketing industry, Teresa regularly presents at conferences and events on a diverse range of topics including customer experience, data, marketing technology and leadership.
Teresa is the founder of Arktic Fox, an advisory and learning organisation specialising in customer transformation and growth and is a Non-Executive Director of BIG4 Holiday Parks. She possesses deep expertise and knowledge in data, digital and customer experience and has led transformation change in large organisations.
Teresa was named in the top 20 CMOs in Australia in 2018 which recognises Australia's most innovative and effective marketing leaders in the country.
A sales and marketing professional with over 20 years experience in senior commercial and leadership roles across ASX listed companies as well as medium to small enterprises. Petra holds extensive experience in digital pureplay marketplaces across real estate, automotive and employment. Petra holds a Masters in Marketing and is a regular panelist on encouraging women back into the workforce and into leadership roles.
Her core competencies include digital and media transformation and scale, workforce planning and transitions, strategy development and building commercial capability.
Jonathan Henshaw is a digital native with over 7 years’ experience working in performance digital for large brands such as MyDeal.com.au, The Good Guys and UNIQLO.
Jonathan is currently the Head of Product & Innovation at Ryvalmedia where he is responsible for driving and evolving the digital product with a central focus on innovation and digital transformation for client partners. Jonathan current leads the team to improve their creative and innovative thinking across all media planning & ideation by using market and proprietary tools.
A senior customer marketing professional with extensive expertise in delivering data-led, connected customer experiences- through digital engagement across the retail, ecommerce and higher education sectors. Gemma is passionate about driving customer and business outcomes through the effective intersection of people, technology, data and creativity.
Her core competencies include marketing technology and digital marketing transformation as well as digital marketing strategy and operations.
what past participants say
"The Digital Masterclass was the perfect curation of content, providing a holistic view of digital marketing and its role within the wider marketing strategy. The program offered practical information and insights as to the "why" relative to strategic outcomes and how to get there. Well done to Arktic Fox on an excellent Masterclass, highly recommend it for every modern-day marketing professional."
Marketing Manager, Vicinity Centres
you will be in good company
frequently asked questions
Will I need to undertake any work outside of the program?
To get the most out of the masterclass delegates are asked to progressively build out a digital marketing and data strategy canvas - this should take no more than 60 minutes. There is also two short videos we ask you to watch in preparation for the course and in-between sessions.
What tools will I be provided with?
You will be provided with a digital marketing canvas to help guide marketing transformation efforts. You will also be provided with all course material prior to course commencement.
Are bookings refundable or transferable?
Due to limited places on the course, Arktic Fox is unable to refund bookings. Bookings are however able to be transferred to another individual to attend the course on your behalf.
What technology will I need to undertake the course?
The online course is facilitated via Zoom. We recommend you download the zoom app onto your laptop or desktop prior to commencement of the course.