online digital marketing masterclass.


10-11, 17 & 18 February 2021

5-6, 12 & 13 May 2021

11-12, 18 & 19 August 2021

time: 9:30am - 1:00pm 

held: Live online learning

price: $1395 + GST 


This  masterclass provides marketing managers, leaders and teams with the opportunity to learn the core components of developing and delivering a successful digital strategy that is integrated with a broader marketing approach.

digital marketing course overview

In the age of the customer, digital has never been so important as a vital part of the marketing mix. But for many managers and leaders, the path to effectively leveraging digital is still unclear.

There are many digital marketing strategy courses out there but most focus on channel strategies and tactical execution.

Our program is designed to help marketing managers, leaders and teams understand the key aspects of digital marketing, how they fit into a wider marketing strategy and how to effectively enable success across marketing tech, data and ways of working. This course will provide participants with the confidence as individuals and as a team to ask the right questions and guide the digital journey.

Highly interactive and practical, the program also provides a forum for you to sound board thoughts and ideas and wrestle with what digital means for your marketing strategy.


This course is currently available online for marketing teams and is a collaboration between Arktic Fox and Ryvalmedia.

what you can expect to learn

01/ digital - changing the nature of marketing 

  • Understanding key digital trends, changing consumer behaviors and consumption habits

  • The benefits of digital

02/ digital strategy development

  • The marketing mix in a digital age

  • Defining digital objectives & strategy inline with corporate and marketing strategy

  • Development of online target audience and value proposition/s

03/ customer journey mapping & the role of digital channels

  • Understanding and mapping the customer journey

  • Introduction to the RACE model to plan an integrated marketing approach

04/ digital channel & experience management 

  • Leveraging digital channels as part of an integrated approach

  • A closer look at search, programmatic, social, email and the role of content

05/ ways of working

  • Evolving ways of working to take advantage of the digital opportunity

  • A look at agile ways of working in a marketing context

06/ data and analytics

  • Leveraging data and analytics to power digital ambitions

  • A look at a world without third party cookies 

  • Changing privacy regulation and the implications for marketers

07/ marTech

  • Navigating the MarTech landscape – tools and technologies available

  • Selecting the right MarTech to underpin your digital strategy

08/ measurement

  • Defining a measurement framework to measure short and long term success

  • Leverage learnings to improve performance

09/ building a case for change

  • Selling the vision to garner stakeholder buy-in

  • Sizing the investment and staying the course

who is the program for?

The digital marketing masterclass is relevant for any marketing leader or team member who is looking to connect the value of digital with wider marketing principles to ensure a sound, strategic direction for their business.

As well as developing valuable skills for individuals, the digital marketing course aims to generate immediate benefits for organisations with employees who feel empowered to make the right decisions in the digital space.


Marketing Managers

Marketing managers leading integrated marketing in their organisation or responsible for a digital team. 

Marketing and

Customer Leaders

Marketing and customer leaders who are looking to up-skill in digital to lead with confidence. 


Marketing Teams

Multi-function marketing team members, tasked with delivering a full-funnel marketing approach.

Digital Performance Managers

Digital managers responsible for digital performance who must work within a holistic marketing framework.

course facilitators 

Teresa Sperti


This program is led by the highly seasoned and regarded Teresa Sperti. A Customer and Digital leader with over 20 years’ experience working for leading brands including Coles, Officeworks and World Vision amongst others. Teresa most recently spearheaded the transformation of the marketing function at World Vision. During her tenure she led a team of over 70 people across analytics, data, digital, experience, content and more.


Teresa’s leadership in the digital, product and customer space has delivered substantial growth and transformative change for organisations in rapidly evolving markets. A thought leader within the Australian Marketing industry, Teresa regularly presents at conferences and events on a diverse range of topics including customer experience, data,  marketing technology and leadership.

Teresa is the founder of Arktic Fox, an advisory and learning organisation specialising in customer transformation and growth and is a Non-Executive Director of BIG4 Holiday Parks. She possesses deep expertise and knowledge in data, digital and customer experience and has led transformation change in large organisations.

Teresa was named in the top 20 CMOs in Australia in 2018 which recognises Australia's most innovative and effective marketing leaders in the country.

Marcus Betschel


Marcus has over 20 years’ experience in marketing, specialising in digital and social media nine years ago. He has provided strategic counsel to a large number of Australasian and global clients  across a variety of sectors. He has held senior digital roles in some of the largest and most successful media and performance agencies in Australia.


Marcus founded JBZ Digital in 2018, a boutique digital agency, that quickly built a reputation for delivering quality results for clients across a range of sectors before it was acquired by Ryvalmedia. In this time, JBZ Digital developed a digital education program to train members of the Essendon VFLW team to become qualified digital practitioners. This program is set to continue to be rolled out across the AFLW.

Marcus loves to transform businesses and brands. His experience in data and performance platforms drives him to continually innovate and evolve, understanding that data will form the connection point between digital media, social media and the end consumer.


4 x half day courses

10-11, 17 & 18 February 2021

21-22, 28 & 29 April 2021

21-22, 28 & 29 July 2021


9:30am - 1:00pm AEST


$1395 + gst

Contact us for pricing if booking multiple places

past participants

frequently asked questions

Will I need to undertake any work outside of the program? 

To get the most out of the masterclass delegates are asked to progressively build out a digital marketing canvas - this should take no more than 60 minutes.

What tools will I be provided with?

You will be provided with a digital marketing canvas to help guide marketing transformation efforts.  You will also be provided with all course material prior to course commencement. 

Are bookings refundable or transferable?

Due to limited places on the course, Arktic Fox is unable to refund bookings.  Bookings are however able to be transferred to another individual to attend the course on your behalf. 

What technology will I need to undertake the course? 

The online course is facilitated via Zoom. We recommend you download the zoom app onto your laptop or desktop prior to commencement of the course.