corporate & workplace training
in-house training and programs for marketing teams to tackle new problems and build new skills
Marketing teams around Australia are undergoing significant change. Now more than ever marketing teams are striving to evolve, modernise and build new skills and capabilities.
Built by highly seasoned marketers for marketers, our workplace training provides marketing leaders and their teams with programs to help build knowledge and expertise to tackle the challenges of tomorrow.
digital marketing & data masterclass [for teams]
Our flagship program. Designed to help marketing teams learn the core components of developing and delivering a successful digital strategy that is integrated within a broader marketing approach.
Build skills in strategy development, digital channel and experience management, agile, MarTech, data and analytics and more.
A strategy canvas is utilised to help teams put learnings into practice.
commercial & financial concepts
Helping marketers understand how to navigate financial statements and connect marketing efforts to the bottom line, how to build compelling business cases, and accounting concepts to effectively manage budgets.
Learn how to read and interpret financial statements, demonstrate the value of marketing, build business cases, secure investment and effectively plan and manage budgets.
customer journey mapping
Our new learn-shop. Designed for teams looking to understand and develop their organisation's customer journey.
A hybrid learning and workshop experience that is highly interactive and actionable.
Teams will leave with a greater understanding of their customer and a draft current state customer journey map.
In this masterclass, we focus on what marTech is, its growth over time, and where it's heading.
We explore the role of tools in B2B and B2C environments, and when to utilise which tools in order to achieve key organisational outcomes.
why choose us?
Our programs are built and facilitated by experienced leaders who have worked in industry
Our programs are built with first-hand knowledge of the challenge’s marketers face (we have worked client-side, we get it!)
Our programs are built with care – we aren’t in the business of churning out a course a week
Our programs are tried and tested with marketers from leading brands
Our programs are built to have practical application. Our programs incorporate frameworks / exercises to build out during the session to help wrestle with the concepts and ensure participants can apply learnings back into their workplace immediately
past participants of our training programs
what our clients say
"We engaged Arktic Fox to help us up-skill our marketing team in digital and data capability. The Digital Marketing & Data Masterclass allowed the team, with varied skill levels to learn together. Engaging and informative, the program has helped the team to build confidence to develop integrated marketing plans, leverage data, effectively measure performance and more. Thanks for a great four days of learning Arktic Fox.”
Head of Brand & Content, Coles Group