digital, marketing & eComm 
in focus: 2024

The Digital, Marketing & eComm in Focus: 2024 report is an Australian study produced to help Australian marketing, digital & eCommerce leaders navigate the rapidly changing landscape.

It provides detailed insight into what is occurring within marketing and eCommerce departments across our country. 

250 marketing, digital and eCommerce leaders across Australia were interviewed.

what the report covers

• The priorities and challenges facing marketing, digital and eCommerce teams 

• The strategic importance of CX, online sales & lead generation, MarTech utilisation & personalisation, and the maturity of brand capability in market across these key areas 

• Digital transformation and what is hindering progress 

• The growing skills gap within teams across Australia 

• How brands are training their teams and what is holding teams back 

• A closer look at the industry trends disrupting every brand in 2024 – privacy, GenAI and cookie deprecation 

• Low utilisation levels of MarTech and the growing need and pressure to deliver outcomes 

• How teams are embracing working from home and the shifts in expectations over the next 12 months 

• A spotlight on eCommerce – a special feature delving into an array of insights on eCommerce and much more