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our story

Arktic Fox was founded by Teresa Sperti, a commercial and digital leader, who has held senior positions with World Vision, Officeworks, Coles and realestateVIEW.com.au, leading transformation, new channel adoption and growth initiatives.

Throughout her time leading transformation and growth efforts, she realised that whilst many organisations desire to evolve, they struggle to make the leap.

 

Being at the coalface and working through challenges across various industries, Teresa saw an opportunity.

 

She created an advisory, consulting and training company to partner with organisations, to embed new capabilities, drive sustainable growth and achieve business outcomes.

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we create clarity amid chaos in digital

We work alongside B2B & B2C businesses- solving challenging problems, taking advantage of opportunities, and defining a clear path towards change. 

Should you need support along your journey - we can provide that too.

why arktic fox?

The Arctic Fox embodies transformation and change. 

In recent times, the Arctic Fox has faced increasing competition for food and has had to find new ways to survive. He also changes his physical appearance to adapt to his surrounds — his coat in winter is white and blue, and in summer brown and grey.

This incredible creature reflects who we are and what we do.

And so, Arktic Fox was born. 

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path finders

Every organisation's path is different.

 

We enable businesses to find new ways to solve problems or exploit opportunities - forging a unique path to grow, evolve or reinvent in the digital age. 

courageous

In order to do things differently, you need partners who are brave.

 

We are comfortable being a little uncomfortable. We are prepared to ask some challenging questions, then support you to tackle the problem.

unbiased

Objectivity matters to us.

 

We don't have a vested interest in decisions you make. If you want to in-house services or use a particular platform that best meets your needs - it's fine by us. We're here to help you make the right decisions for your strategy.

spirited

We get a kick out of seeing organisations reinvent, grow or adapt.

 

In fact, we have a real passion and determination for ensuring our clients have the best possible chance at success.

meet the team

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Teresa Sperti 

Founder/Director 

Teresa is an ex CMO and seasoned customer, eCommerce and digital leader with 25 years’+ experience across retail, consumer goods, NFP, marketplaces and more.​​

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Kat Matthews

Digital, Social & Content Lead

Kat is a talented digital & content specialist with expertise across property, eCommerce and B2B. ​​

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John Hanna

Senior Technology Advisor  

John is an ex-CIO with deep expertise in driving digital modernisation for organisations. His experience extends across media, consumer goods and eCommerce | retail.​​

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Petra Sprekos

Co-Founder/Co-Director 

Petra is a seasoned executive across sales and marketing with over 20 years experience across marketplaces, media, banking and property. ​​

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Natalie Davis

Digital & UX Lead

Natalie is a seasoned UX and design professional with experience working across CPG and FMCG, retail and B2B. 

get in touch

want to find out how Arktic Fox can help your business?

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