our story.

a fox is born

a little bit about us

Arktic Fox was founded by Teresa Sperti, a commercial and digital leader, who has held senior positions with World Vision, Officeworks, Coles and realestateVIEW.com.au, leading transformation and growth initiatives.

Throughout her time leading transformation and growth efforts, she realised that whilst many organisations desire to evolve, they struggle to make the leap. Being at the coal face and working through challenges across various industries, she saw an opportunity to create an advisory service and training company to partner with organisations to embed new capabilities, drive sustainable growth and achieve business outcomes.

So why Arktic Fox? This incredible creature embodies transformation and change.  In recent times, the Arktic Fox has faced increasing competition for food and has had to find new ways to survive (including befriending his former enemy the polar bear). He also changes his physical appearance to adapt to his surrounds — his coat in winter is white and blue and in summer brown and grey.  He accurately embodies who we are and what we do and so the fox was born. 

our ethos

Our philosophy at Arktic Fox is pretty simple — we aim to work with you to create clarity amid chaos by working with you to solve  challenging business problems or take advantage of opportunities and define a clear path to get there.  If you want support along the way then we can help you with that too through scheduled check-ins along the journey – the choice is yours.

path finders

 Every organisations path is different. We like to think of ourselves as pathfinders, enabling businesses to find new and different ways to solve problems or exploit opportunities and forge their unique path to grow, evolve or reinvent in themselves in the digital age.


If you want to do things differently to remain relevant or unlock new opportunities for growth, then you need partners who are prepared to be brave —we are comfortable being a little uncomfortable. We are prepared to ask some challenging questions but support you as you work through how to tackle the problem. 


Objectivity matters to us. We don't have a vested interest in decisions you make. If you desire to in-house services, use a particular technology platform that best meets your needs or other key decisions it's more than fine by us. We are here to help you make the right decisions based on your strategy.  


We get a real kick out of seeing organisations reinvent, grow or adapt. In fact we have a real passion and determination for ensuring our clients have the best possible chance at success.

meet the team

Teresa Sperti


Vedrana Samardzic

Senior Advisor


Teresa is a customer and digital leader with over 20 years’ experience working for leading brands including Coles, Officeworks and World Vision amongst others.

Her core competencies include marketing leadership, digital transformation, eCommerce, data, MarTech and customer experience.

Teresa was named in the top 20 CMOs in Australia in 2018 which recognises Australia's most innovative and effective marketing leaders in the country.


Vedrana is a proven consumer engagement and data driven marketing specialist with over 13 years' experience working with leading brands like Coles, Officeworks and Nissan.

Vedrana possesses deep expertise within retail, health and automotive sectors. Her core competencies include data driven marketing, process re-engineering, loyalty management and customer experience.

Drop us a line. We'd love to hear from you.

We're helping leaders and their teams in both large and small businesses to solve an array of digital and marketing challenges and upskill their teams.  Get in touch below or contact us on 0418 101 577 to discuss your needs. 

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change”

Charles Darwin