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our story

a fox is born...

Arktic Fox was founded by Teresa Sperti, a commercial and digital leader, who has held senior positions with World Vision, Officeworks, Coles and, leading transformation and growth initiatives.

Throughout her time leading transformation and growth efforts, she realised that whilst many organisations desire to evolve, they struggle to make the leap. Being at the coal face and working through challenges across various industries, she saw an opportunity to create an advisory service and training company to partner with organisations to embed new capabilities, drive sustainable growth and achieve business outcomes.

So why Arktic Fox? This incredible creature embodies transformation and change.  In recent times, the Arktic Fox has faced increasing competition for food and has had to find new ways to survive (including befriending his former enemy the polar bear). He also changes his physical appearance to adapt to his surrounds — his coat in winter is white and blue and in summer brown and grey.  He accurately embodies who we are and what we do and so the fox was born. 

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our ethos

Our philosophy at Arktic Fox is pretty simple — we aim to work with you to create clarity amid chaos by working with you to solve  challenging business problems or take advantage of opportunities and define a clear path to get there.  If you want support along the way then we can help you with that too through scheduled check-ins along the journey – the choice is yours.

path finders

 Every organisations path is different. We like to think of ourselves as pathfinders, enabling businesses to find new and different ways to solve problems or exploit opportunities and forge their unique path to grow, evolve or reinvent in themselves in the digital age.


If you want to do things differently to remain relevant or unlock new opportunities for growth, then you need partners who are prepared to be brave —we are comfortable being a little uncomfortable. We are prepared to ask some challenging questions but support you as you work through how to tackle the problem. 


Objectivity matters to us. We don't have a vested interest in decisions you make. If you desire to in-house services, use a particular technology platform that best meets your needs or other key decisions it's more than fine by us. We are here to help you make the right decisions based on your strategy.  


We get a real kick out of seeing organisations reinvent, grow or adapt. In fact we have a real passion and determination for ensuring our clients have the best possible chance at success.

meet the team


Teresa Sperti


Teresa is a customer and digital leader with over 20 years’ experience working for leading brands including Coles, Officeworks and World Vision amongst others.

Her core competencies include digital transformation, eCommerce, marketing leadership, data, MarTech and customer experience.

Teresa was named in the top 20 CMOs in Australia in 2018 which recognises Australia's most innovative and effective marketing leaders in the country.


Petra Sprekos
Director/Senior Advisor


A sales and marketing professional  with over 20 years experience in senior commercial and leadership roles across ASX listed companies as well as medium to small enterprises.  Petra holds extensive experience in digital pureplay marketplaces across real estate, automotive and employment.  Petra holds a Masters in Marketing and is a regular panelist on encouraging women back into the workforce and into leadership roles.​

Her core competencies include digital and media transformation and scale, workforce planning and transitions, strategy development and building commercial capability. 


Vedrana Samardzic
Senior Advisor


Vedrana possesses deep expertise within retail, health and the automotive sector.  In 2016 she co-founded Ask Marge, an innovative digital platform that connects media suppliers with nurses, surgeons and medical staff. ​ ​


Her core competencies include digital platform strategy, data utilisation, process re-engineering, loyalty and CX.​ ​ She was a finalist of the 2017 MTAA Women in MedTech awards.​


Tania Anderson
Client Engagement & Administration Manager


Tania has over 30 year of experience in client engagement and administration. She has worked in the fields of Financial PR, marketing, and management consultancy. Tania is big on communication and helping clients get the best possible outcomes through great organisation and project management. Watching clients have those ‘aha moments’ brings the biggest rewards.

Her core competencies include operations & project management.


Charlotte Ivey
Digital / eCommerce Researcher & Advisor


Charlotte holds extensive experience in digital & eCommerce across retail and education sectors. She’s big on concise communication that resonates with audiences, and connecting brands with digital platforms that support growth. She holds a Diploma in Web Development.


Her core competencies include eCommerce, UX design, social media, brand development and front-end website design.

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Kirsten Sealey
Marketing & Digital Advisor


Throughout an extensive corporate marketing and communications career, Kirsten has developed exceptional strategic vision with a track record in spearheading organisational growth. With almost 20 years experience as a strategic marketing manager in agency and in-house roles across a full spectrum of businesses, from nationally recognised brands to small business and not-for-profits, Kirsten excels in the areas of data-driven strategic marketing campaign design and brand development.

Drop us a line. We'd love to hear from you.

We're helping leaders and their teams in both large and smaller businesses to solve an array of digital and marketing challenges.  If you are keen to have a chat then enquire below or contact us on 0418 101 577.

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change”

Charles Darwin

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