About me
I am a customer and digital leader with more than 25 years’ experience across retail, FMCG | CPG, media, marketplaces and travel.
I have held senior roles with leading organisations including Coles Group, Officeworks and World Vision, building deep expertise across digital transformation, eCommerce and digital shelf, loyalty, AI-led discovery, data strategy, MarTech and customer experience.
I was named one of Australia’s Top 20 CMOs in 2018 and recognised as a Rethink Retail Top Retail Expert in 2026. I also host the APAC edition of the Unpacking the Digital Shelf podcast, and have served as a Non-Executive Director with BIG4 Holiday Parks.
Awards & accolades
2018
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Why work with me
REAL-WORLD EXPERIENCE
25+ years inside organisations, not just advising from the outside
CUT THROUGH COMPLEXITY
Connecting digital, data and customer strategy into clear direction
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LASTING IMPACT
Creating impact that lasts beyond the engagement
HANDS ON, SENIOR LED
Work directly with me, no layers
STRATEGY THAT GETS IMPLEMENTED
Practical, outcome-focused and built for action
Get in touch
Want to know how I can help?
Fill in your details and I will be in touch, or give me a call on 0418 101 577.