our story
Arktic Fox was founded by Teresa Sperti, a commercial and digital leader, who has held senior positions with World Vision, Officeworks, Coles and realestateVIEW.com.au, leading transformation, new channel adoption and growth initiatives.
Throughout her time leading transformation and growth efforts, she realised that whilst many organisations desire to evolve, they struggle to make the leap.
Being at the coalface and working through challenges across various industries, Teresa saw an opportunity.
She created an advisory, consulting and training company to partner with organisations, to embed new capabilities, drive sustainable growth and achieve business outcomes.
_edited.jpg)
why arktic fox?
The Arctic Fox embodies transformation and change.
In recent times, the Arctic Fox has faced increasing competition for food and has had to find new ways to survive. He also changes his physical appearance to adapt to his surrounds — his coat in winter is white and blue, and in summer brown and grey.
This incredible creature reflects who we are and what we do.
And so, Arktic Fox was born.
path finders
Every organisation's path is different.
We enable businesses to find new ways to solve problems or exploit opportunities - forging a unique path to grow, evolve or reinvent in the digital age.
courageous
In order to do things differently, you need partners who are brave.
We are comfortable being a little uncomfortable. We are prepared to ask some challenging questions, then support you to tackle the problem.
unbiased
Objectivity matters to us.
We don't have a vested interest in decisions you make. If you want to in-house services or use a particular platform that best meets your needs - it's fine by us. We're here to help you make the right decisions for your strategy.
spirited
We get a kick out of seeing organisations reinvent, grow or adapt.
In fact, we have a real passion and determination for ensuring our clients have the best possible chance at success.
meet the team
_edited.jpg)
Teresa Sperti
Founder/Director
Teresa is an ex CMO and seasoned customer, eCommerce and digital leader with 25 years’+ experience across retail, consumer goods, NFP, marketplaces and more.
Kat Matthews
Digital, Social & Content Lead
Kat is a talented digital & content specialist with expertise across property, eCommerce and B2B.
John Hanna
Senior Technology Advisor
John is an ex-CIO with deep expertise in driving digital modernisation for organisations. His experience extends across media, consumer goods and eCommerce | retail.
Petra Sprekos
Co-Founder/Co-Director
Petra is a seasoned executive across sales and marketing with over 20 years experience across marketplaces, media, banking and property.
Natalie Davis
Digital & UX Lead
Natalie is a seasoned UX and design professional with experience working across CPG and FMCG, retail and B2B.