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Building product authority in a GEO world
Search as we know it has changed. The introduction of Google’s AI overviews has caused clicks to fall by 30%, providing summaries of search results at the top of the SERP to provide a quick, concise answer to your search queries. And then came social search as the new Google, with 51% of Gen Z turning to social to find out more information on product brands and services. And the latest announcement from Instagram means your social posts are now visible directly in Googl

Teresa Sperti
Aug 4, 20257 min read


Designing for everyone: Notes on inclusion, accessibility and curiosity
A few weeks ago, I spent a day soaking up ideas at the Design Outlook Accessibility and Inclusion conference in Melbourne. As someone...

Natalie Davis
Jul 14, 20254 min read


AI + eCommerce = the future of retail
How AI is shaping shopping experiences for both buyers and sellers Over the last few years, AI has become more and more integrated into...

Kat Matthews
Jun 30, 20255 min read


Better Data, Better Engagement: 5 key themes shaping strategy in 2025
The Digital, Marketing & eComm in Focus 2025 study shines a light on the forces reshaping marketing, digital, and customer experience...

Teresa Sperti
Jun 23, 20255 min read


Retail in Focus: The trends and challenges facing Australian retailers in 2025
The Digital, Marketing & eComm in Focus 2025 study highlights the ongoing evolution occurring across organisations in Australia, and...

Teresa Sperti
Jun 16, 20255 min read


The Digital, Marketing & eComm in Focus 2025 study in 10 charts: the biggest trends shaping the industry
The latest Digital, Marketing & eComm in Focus report lands at a time of growing pressure - and growing potential. 2025 is shaping up...

Kat Matthews
Jun 2, 20255 min read
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