There’s been a quiet shift in the way people make decisions online, and it’s happening faster than most brands realise. Shoppers are relying less on ads & influencers and more on each other. They want real voices, real experiences and real guidance from people who don’t have a commercial agenda. This shift is reshaping how brands build trust, relevance and visibility across every digital channel - especially the digital shelf.  One of the clearest signs of this change is Redd

B2B loyalty isn’t just about points, rebates, or repeat purchases; it’s about building strategic relationships that deliver measurable business outcomes.  The B2B Buyer Loyalty Index 2025 from SAP Emarsys highlights what we’ve long observed: B2B buyers today expect personalisation, seamless experiences, and tangible value just like consumers. They’re quick to switch suppliers if those expectations aren’t met.  At Arktic Fox, we’ve been deep diving into best-in-class B2B loya

On the 28th October, more than 120 brand leaders, marketers and retail experts gathered in South Melbourne for Australia’s first-ever Digital Shelf Future Forum, a day designed to explore how brands can stay discoverable, relevant and competitive in an era of constant change.  Hosted by Arktic Fox and  Six Degrees Executive , and proudly supported by SAP Emarsys , Salsify and MikMak , the event brought together some of the Australia’s sharpest minds to tackle the forces resh