The Digital & Marketing in Focus: 2023 report is an Australian study produced to help Australian marketing, digital & eCommerce leaders navigate the rapidly changing landscape.
It provides detailed insight into what is occurring within marketing and eCommerce departments across our country.
230 marketing, digital and eCommerce leaders across Australia were interviewed.
what the report covers
The priorities and challenges facing marketing, digital and eCommerce teams
Digital transformation and what is hindering progress
The growing skills gap within teams across Australia
A closer look at how brands are training their teams and what is holding teams back
A closer look at the preparedness of teams to adapt to privacy changes
The rising demand of CDPs and the challenges that this presents for teams
A spotlight on eCommerce – a special feature delving into an array of insights on eCommerce and much more
The data within this report was sourced via an online questionnaire containing 55 questions. Responses were collected from the 1 Nov 2022 - 28 Feb 2023. We also undertook a series of interviews to better understand the issues facing brands and leaders.