Teresa SpertiThe key skills leaders need to drive digital adoption Organisations large and small have been touting the importance of digital transformation and adoption – and attempting to drive change...
brookejcroft6Leadership Matters in Digital & MarTechEarlier this year, we released the Marketing State of Play 2021, An Australian Study report in conjunction with Michael Page. The study...
Teresa SpertiThe marTech conundrum and the need for marketers to better partner to succeed marTech is not new, we’ve been grappling with the opportunity and the associated challenges as an industry now for many years. Now a...
Teresa SpertiMarketing State of Play 2021: An Australian StudyWhilst there are many global reports that provide insight into the changing face of marketing teams, there are very few that look deeply...
Teresa SpertiThe modern marketers’ guide to CDP’s (Customer Data Platforms)Not another acronym!” we hear you say. Well yes marketers, but stay with us because CDP is one acronym many in the industry are becoming...
Teresa SpertiChoosing the right MarTech for your organisationMarTech, which is the coming together of marketing and technology has been described as one of ‘the greatest management challenges of the...
Teresa SpertiWhose bottom-line is your MarTech strategy fuelling?It’s a $121b industry, with 8,000+ providers and now one in every $4 of the marketing budget is is being spent on it. We’ve heard the war...