A simple guide to understanding ChatGPT
ChatGPT is the talk of the town in Silicon Valley and tech circles globally, with every industry professional diving head first into...
top of page
articles & resources
the latest trends and insights on digital transformation, eCommerce, marketing transformation, data + more
Want our newest articles sent to your inbox? Subscribe to our monthly update ArkticBytes.
Search
- Jan 17
- 4 min
The Entertainment Powerhouse that is TikTok
In 2016, TikTok launched onto the social media scene and its dramatic rise to fame is reshaping culture like never before. Dubbed an...
- Dec 6, 2022
- 5 min
Our Top Digital & eCommerce Trends & Predictions for 2023
It's about that time of the year. 'Tis the season to publish trends and predictions. Rather than create our own list of predictions and...
- Oct 20, 2021
- 3 min
The key skills leaders need to drive digital adoption
Organisations large and small have been touting the importance of digital transformation and adoption – and attempting to drive change...
- Sep 10, 2021
- 3 min
Leadership Matters in Digital & MarTech
Earlier this year, we released the Marketing State of Play 2021, An Australian Study report in conjunction with Michael Page. The study...
- May 14, 2021
- 5 min
The marTech conundrum and the need for marketers to better partner to succeed
marTech is not new, we’ve been grappling with the opportunity and the associated challenges as an industry now for many years. Now a...
- Apr 30, 2021
- 3 min
Marketing State of Play 2021: An Australian Study
Whilst there are many global reports that provide insight into the changing face of marketing teams, there are very few that look deeply...
- Dec 17, 2020
- 7 min
The modern marketers’ guide to CDP’s (Customer Data Platforms)
"Not another acronym!” we hear you say. Well yes, marketers, but stay with us because CDP is one acronym many in the industry are...
- Sep 21, 2020
- 4 min
Choosing the right MarTech for your organisation
MarTech, which is the coming together of marketing and technology has been described as one of ‘the greatest management challenges of the...
- Aug 3, 2020
- 3 min
Whose bottom-line is your MarTech strategy fuelling?
It’s a $121b industry, with 8,000+ providers and now one in every $4 of the marketing budget is is being spent on it. We’ve heard the war...
bottom of page