digital marketing & data masterclass for teams

duration: 2 full days or 4 half day sessions

held: Online, face to face or a hybrid

class minimums: 6 or more

The masterclass provides teams with the opportunity to learn the core components of developing and delivering a successful digital (and data) strategy that is integrated with a broader marketing approach.

digital marketing & data course overview

In the age of the customer, digital has never been so important as a vital part of the marketing mix. But for many marketing teams, the path to effectively leveraging digital is still unclear.

There are many digital marketing strategy courses out there but most focus on channel strategies and tactical execution.

Our program is more holistic and is designed to help marketing teams understand the key aspects of digital marketing and how to effectively enable success across marketing tech, data and ways of working. This course will provide participants with the confidence as individuals and as a team to ask the right questions and guide the digital journey.

Highly interactive and practical, the program provides time for marketing teams to wrestle with what the concepts mean for their department and their strategy. a

The program is a 2 day program which can be run across 2 full days or 4 half day sessions. This program can be run onsite (face to face), online or a hybrid of the two.  

what your team can expect to learn

01/ digital - changing the nature of marketing 

  • Understanding key digital trends, changing consumer behaviors and consumption habits

  • The benefits of digital

02/ digital strategy development

  • The marketing mix in a digital age

  • Defining digital objectives & strategy inline with corporate and marketing strategy

  • Development of online target audience and value proposition/s

03/ customer journey mapping & the role of digital channels

  • Understanding and mapping the customer journey

  • Introduction to the RACE model to plan an integrated marketing approach

04/ digital channel & experience management 

  • Leveraging digital channels as part of an integrated approach

  • A closer look at search, programmatic, social, email and the role of content

05/ ways of working

  • Evolving ways of working to take advantage of the digital opportunity

  • A look at agile ways of working in a marketing context

06/ data and analytics

  • Leveraging data and analytics to power digital ambitions

  • A look at a world without third party cookies 

  • Changing privacy regulation and the implications for marketers

07/ marTech

  • Navigating the MarTech landscape – tools and technologies available

  • Selecting the right MarTech to underpin your digital strategy

08/ measurement

  • Defining a measurement framework to measure short and long term success

  • Leverage learnings to improve performance

09/ building a case for change

  • Selling the vision to garner stakeholder buy-in

  • Sizing the investment and staying the course

who is the program for?

The digital marketing & data masterclass is relevant for marketing & digital teams looking to exploit digital opportunities as part of their marketing and business approach. 

As well as developing valuable skills for individuals, the digital marketing & data masterclass course aims to generate immediate benefits for organisations as the team will build out a strategy canvas that can be applied and implemented overtime. 

Teams needing to upweight knowledge & Skills

Teams looking to up-weight digital knowledge and expertise across the function. 

Teams struggling to adopt digital 

 

Teams who have struggled to be able to make progress in the digital & data space. 

Teams re-orienting their approach towards digital

Teams who are tasked with driving digital transformation and a digital first approach

course facilitator

Teresa Sperti

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This program is led by the highly seasoned and regarded Teresa Sperti. A Customer and Digital leader with over 20 years’ experience working for leading brands including Coles, Officeworks and World Vision amongst others. Teresa most recently spearheaded the transformation of the marketing function at World Vision. During her tenure she led a team of over 70 people across analytics, data, digital, experience, content and more.

 

Teresa’s leadership in the digital, product and customer space has delivered substantial growth and transformative change for organisations in rapidly evolving markets. A thought leader within the Australian Marketing industry, Teresa regularly presents at conferences and events on a diverse range of topics including customer experience, data,  marketing technology and leadership.

Teresa is the founder of Arktic Fox, an advisory and learning organisation specialising in customer transformation and growth and is a Non-Executive Director of BIG4 Holiday Parks. She possesses deep expertise and knowledge in data, digital and customer experience and has led transformation change in large organisations.

Teresa was named in the top 20 CMOs in Australia in 2018 which recognises Australia's most innovative and effective marketing leaders in the country.

duration

4 x half day sessions

or 2 full day sessions

format

online

face to face 

hybrid of both

cost

Contact us for pricing at

hello@arkticfox.io

what past participants are saying

"The Digital Masterclass was the perfect curation of content, providing a holistic view of digital marketing and its role within the wider marketing strategy.  The program offered practical information and insights as to the "why" relative to strategic outcomes and how to get there. Well done to Arktic Fox on an excellent Masterclass, highly recommend it for every modern-day marketing professional."

Lorenza Maiolo

Marketing Manager - Vicinity Centres

"My team and I were lucky enough to participate in the latest Arktic Fox Digital Masterclass, and what a masterclass it was! The program covers everything from strategy development to measurement and everything in between. Teresa and Marcus were exceptional facilitators to learn from.  I’d highly recommend the masterclass for anyone who works in the digital space, or works with people who do. 10/10."

 

Genie Kourkoulis

Senior Marketing Manager - Coles

past participants of our masterclass

frequently asked questions

Will the team need to undertake any work outside of the program? 

To get the most out of the masterclass the team will be asked to progressively build out a digital marketing canvas - this should take no more than 60 - 90 minutes in between sessions.

Can the program be customised to suit our individual needs? 

Customisation is possible and can be discussed. Customising the program may incur additional costs depending on the level of customisation required. 

What is the minimum number of attendees

We recommend there is a minimum of 6 attendees to run a dedicated program for a team.  This will ensure there is enough diversity of thought in the room to stimulate learning and enhance the training experience. 

Is there a one day option available? 

Yes a one day option is available and can be discussed.  The one day option covers off modules one to four of the program as well as covers measurement. 

What technology will I need to undertake the course? 

If you opt for online learning, the program is facilitated via Zoom. We recommend participants download the zoom app onto their laptop or desktop prior to commencement of the course.