digital marketing & data masterclass for teams
duration: 2 full days or 4 half day sessions
held: Online, face to face or a hybrid
class minimums: 6 or more
The masterclass provides teams with the opportunity to learn the core components of developing and delivering a successful digital (and data) strategy that is integrated with a broader marketing approach.
digital marketing & data course overview
In the age of the customer, digital has never been so important as a vital part of the marketing mix. But for many marketing teams, the path to effectively leveraging digital is still unclear.
There are many digital marketing strategy courses out there but most focus on channel strategies and tactical execution.
Our program is more holistic and is designed to help marketing teams understand the key aspects of digital marketing and how to effectively enable success across marketing tech, data and ways of working. This course will provide participants with the confidence as individuals and as a team to ask the right questions and guide the digital journey.
Highly interactive and practical, the program provides time for marketing teams to wrestle with what the concepts mean for their department and their strategy. a
The program is a 2 day program which can be run across 2 full days or 4 half day sessions. This program can be run onsite (face to face), online or a hybrid of the two.
what your team can expect to learn
who is the program for?
The digital marketing & data masterclass is relevant for marketing & digital teams looking to exploit digital opportunities as part of their marketing and business approach.
As well as developing valuable skills for individuals, the digital marketing & data masterclass course aims to generate immediate benefits for organisations as the team will build out a strategy canvas that can be applied and implemented overtime.
This program is led by the highly seasoned and regarded Teresa Sperti. A Customer and Digital leader with over 20 years’ experience working for leading brands including Coles, Officeworks and World Vision amongst others. Teresa most recently spearheaded the transformation of the marketing function at World Vision. During her tenure she led a team of over 70 people across analytics, data, digital, experience, content and more.
Teresa’s leadership in the digital, product and customer space has delivered substantial growth and transformative change for organisations in rapidly evolving markets. A thought leader within the Australian Marketing industry, Teresa regularly presents at conferences and events on a diverse range of topics including customer experience, data, marketing technology and leadership.
Teresa is the founder of Arktic Fox, an advisory and learning organisation specialising in customer transformation and growth and is a Non-Executive Director of BIG4 Holiday Parks. She possesses deep expertise and knowledge in data, digital and customer experience and has led transformation change in large organisations.
Teresa was named in the top 20 CMOs in Australia in 2018 which recognises Australia's most innovative and effective marketing leaders in the country.
what past participants are saying
"The Digital Masterclass was the perfect curation of content, providing a holistic view of digital marketing and its role within the wider marketing strategy. The program offered practical information and insights as to the "why" relative to strategic outcomes and how to get there. Well done to Arktic Fox on an excellent Masterclass, highly recommend it for every modern-day marketing professional."
Marketing Manager - Vicinity Centres
"My team and I were lucky enough to participate in the latest Arktic Fox Digital Masterclass, and what a masterclass it was! The program covers everything from strategy development to measurement and everything in between. Teresa and Marcus were exceptional facilitators to learn from. I’d highly recommend the masterclass for anyone who works in the digital space, or works with people who do. 10/10."
Senior Marketing Manager - Coles
past participants of our masterclass
frequently asked questions
Will the team need to undertake any work outside of the program?
To get the most out of the masterclass the team will be asked to progressively build out a digital marketing canvas - this should take no more than 60 - 90 minutes in between sessions.
Can the program be customised to suit our individual needs?
Customisation is possible and can be discussed. Customising the program may incur additional costs depending on the level of customisation required.
What is the minimum number of attendees
We recommend there is a minimum of 6 attendees to run a dedicated program for a team. This will ensure there is enough diversity of thought in the room to stimulate learning and enhance the training experience.
Is there a one day option available?
Yes a one day option is available and can be discussed. The one day option covers off modules one to four of the program as well as covers measurement.
What technology will I need to undertake the course?
If you opt for online learning, the program is facilitated via Zoom. We recommend participants download the zoom app onto their laptop or desktop prior to commencement of the course.