digital marketing & data masterclass for teams
duration: 2 full days or 4 half day sessions
held: Online, face to face or a hybrid
class minimums: 6 or more
The masterclass provides teams with the opportunity to learn the core components of developing and delivering a successful digital (and data) strategy that is integrated with a broader marketing approach.
digital marketing & data course overview
In the age of the customer, digital and data has never been so important as a vital part of the marketing mix. But for many marketing teams, the path to effectively leveraging digital and data is still unclear.
There are many digital marketing strategy courses out there but most focus on channel strategies and tactical execution.
Our program is more holistic and is designed to help marketing teams understand the key aspects of digital marketing and how to effectively enable success across marketing tech, data and ways of working. This course will provide participants with the confidence as individuals and as a team to ask the right questions and guide the digital and data journey.
Highly interactive and practical, the program also provides a forum for you to sound board thoughts and ideas and wrestle with what digital and data means for your marketing strategy.
The program is a 2 day program which can be run across 2 full days or 4 half day sessions. This program can be run onsite (face to face), online or a hybrid of the two and is currently only available online for marketing professionals.
the course covers 9 modules which include:
01/ digital trends - changing the nature of marketing
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Understanding key digital trends, changing consumer behaviors and consumption habits
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The benefits of digital
02/ digital strategy development
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The marketing mix in a digital age
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Defining digital objectives & strategy inline with corporate and marketing strategy
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Development of online target audience and value proposition/s
03/ customer journey mapping & the role of digital channels
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Understanding and mapping the customer journey
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Introduction to the RACE model to plan an integrated marketing approach
04/ digital channel & experience management
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Leveraging digital channels as part of an integrated approach
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A closer look at search, programmatic, social, email and the role of content
05/ ways of working
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Evolving ways of working to take advantage of the digital opportunity
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A look at agile ways of working in a marketing context
06/ data and analytics
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Leveraging data and analytics to power digital ambitions
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A look at a world without third party cookies
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Changing privacy regulation and the implications for marketers
07/ marTech
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Navigating the MarTech landscape – tools and technologies available
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Selecting the right MarTech to underpin your digital strategy
08/ measurement
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Defining a measurement framework to measure short and long term success
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Leverage learnings to improve performance
09/ building a case for change
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Selling the vision to garner stakeholder buy-in
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Sizing the investment and staying the course
who is the program for?
The digital marketing & data masterclass is relevant for marketing & digital teams looking to exploit digital opportunities as part of their marketing and business approach.
As well as developing valuable skills for individuals, the digital marketing & data masterclass course aims to generate immediate benefits for organisations as the team will build out a strategy canvas that can be applied and implemented overtime.
Teams needing to upweight knowledge & Skills
Teams looking to up-weight digital knowledge and expertise across the function.
Teams struggling to adopt digital
Teams who have struggled to be able to make progress in the digital & data space.
Teams re-orienting their approach towards digital
Teams who are tasked with driving digital transformation and a digital first approach
course facilitator
Teresa Sperti
This program is led by the highly seasoned and regarded Teresa Sperti. A Customer and Digital leader with over 20 years’ experience working for leading brands including Coles, Officeworks and World Vision amongst others. Teresa most recently spearheaded the transformation of the marketing function at World Vision. During her tenure she led a team of over 70 people across analytics, data, digital, experience, content and more.
Teresa’s leadership in the digital, product and customer space has delivered substantial growth and transformative change for organisations in rapidly evolving markets. A thought leader within the Australian Marketing industry, Teresa regularly presents at conferences and events on a diverse range of topics including customer experience, data, marketing technology and leadership.
Teresa is the founder of Arktic Fox, an advisory and learning organisation specialising in customer transformation and growth and is a Non-Executive Director of BIG4 Holiday Parks. She possesses deep expertise and knowledge in data, digital and customer experience and has led transformation change in large organisations.
Teresa was named in the top 20 CMOs in Australia in 2018 which recognises Australia's most innovative and effective marketing leaders in the country.
duration
4 x half day sessions
or 2 full day sessions
format
online
face to face
hybrid of both
cost
what marketing teams are saying
We engaged Arktic Fox to help us up-skill the marketing team in digital and data capability. The Digital Marketing & Data Masterclass allowed the team, with varied skill levels to learn together. Engaging and informative, the program has helped the team to build confidence to develop integrated marketing plans, leverage data, effectively measure performance and more. Thanks for a great 4 days of learning Arktic Fox.
Head of Brand & Content
Leading Retail Brand
After completing the Digital Marketing & Data Masterclass, my team were excited by the opportunity for change within the business. We came away with clear goals, which quickly formed a plan that we could action immediately. After such a long time in business, we thought we had tried “most” things, but after doing the Masterclass we saw there were so many strategies we were yet to leverage. The Arktic Fox Digital Marketing & Data Masterclass has changed the conversation within our business and the learnings and plan have become the foundation of our marketing plan for the next 12 months.
I would highly recommend the program to anyone in marketing or leading a business to understand what is possible in the digital world – very exciting stuff!
CEO
Leading fashion retailer
past participants of our masterclass
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frequently asked questions
Will the team need to undertake any work outside of the program?
To get the most out of the masterclass the team will be asked to progressively build out a digital marketing canvas - this should take no more than 60 - 90 minutes in between sessions.
Can the program be customised to suit our individual needs?
Customisation is possible and can be discussed. Customising the program may incur additional costs depending on the level of customisation required.
What is the minimum number of attendees
We recommend there is a minimum of 6 attendees to run a dedicated program for a team. This will ensure there is enough diversity of thought in the room to stimulate learning and enhance the training experience.
Is there a one day option available?
Yes a one day option is available and can be discussed. The one day option covers off modules one to four of the program as well as parts of module eight.
What technology will I need to undertake the course?
If you opt for online learning, the program is facilitated via Zoom. We recommend participants download the zoom app onto their laptop or desktop prior to commencement of the course.