TikTok Shop: A powerful eCommerce tool for brands
87% of social media marketers currently believe that consumers will search for brands on socials more often than on search engines...
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the latest trends and insights on digital transformation, eCommerce, marketing transformation, data + more
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- Sep 27
- 8 min
Direct-to-consumer is a winning strategy for some, but for others it is still falling short
When Dollar Shave Club launched in 2011, it set in motion the direct-to-consumer movement which forms of many CPGs strategy today. So...
- Sep 13
- 9 min
2023: A Market SPOTLIGHT on retail media down under
It’s been a big 12 months in retail media down under. Coles formally launched its Coles 360 media division, Cartology splashed $150m on...
- Jul 26
- 7 min
The future of retail – 5 big trends driving retail innovation
The next decade will be a defining one for global and Australian retail. Gen Z is nearly 30% of the total global population, and it’s...
- Jun 22
- 4 min
Putting the brakes on eCommerce investment: short-termism and mindsets
Short-termism is putting the brakes on eCommerce investment but mindsets might be the bigger barrier to overcome... During the height of...
- Apr 27
- 11 min
Arktic Fox releases its 2023 Digital & Marketing In Focus Study
Today marks the launch of our 2023 Digital & Marketing in focus study, in partnership with Six Degrees Executive. The report which is now...
- Feb 9
- 5 min
Digital Commerce – Diversification, Influence & Innovation are Key to Future Success
The vast majority of consumers now buy online. In 2021, a report by Accenture found a whopping 92% of consumers across eleven countries...
- Dec 6, 2022
- 5 min
Our Top Digital & eCommerce Trends & Predictions for 2023
It's about that time of the year. 'Tis the season to publish trends and predictions. Rather than create our own list of predictions and...
- Nov 9, 2022
- 4 min
Is Livestreaming the next big eCommerce trend? Why brands need to start experimenting now.
Over the past 6 years, livestreaming has transformed the eCommerce landscape in China becoming the new norm in online shopping. ...
- Sep 26, 2022
- 6 min
How market darlings lost the digital battle and what brands can learn from it
Bed, Bath and Beyond in the US seems to be one of the latest causalities headed for bankruptcy, following a string of mishaps and failed...
- Aug 12, 2022
- 3 min
The rise and fall of eCommerce – and where to next…
Over the past few years, eCommerce has had its moment in the sun. In Australia alone we have seen eCommerce sales balloon from $27.5bn...
- Jul 18, 2022
- 4 min
It's time to make way for the re-commerce revolution
For many years consumers have been able to get what they want, whenever they want with minimal effort and at low cost. But consumers are...
- Jun 16, 2022
- 4 min
Is it time to make way for the rise of the super app?
Super apps have achieved strong adoption in the tech space in Asia, and there is much talk about super apps becoming the next big trend...
- Mar 28, 2022
- 3 min
Social Commerce – the future of online shopping
There are currently 4.6 billion social media users around the world, equating to nearly 60% of the total global population. Social media...
- Jan 24, 2022
- 4 min
The marketplace boom – why retail and consumer brands need to sit up and take notice
It took years for many leading Australian retailers to realise the importance of an online presence. With COVID accelerating the adoption...
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