There’s been a quiet shift in the way people make decisions online, and it’s happening faster than most brands realise. Shoppers are relying less on ads & influencers and more on each other. They want real voices, real experiences and real guidance from people who don’t have a commercial agenda. This shift is reshaping how brands build trust, relevance and visibility across every digital channel - especially the digital shelf.  One of the clearest signs of this change is Redd

B2B loyalty isn’t just about points, rebates, or repeat purchases; it’s about building strategic relationships that deliver measurable business outcomes.  The B2B Buyer Loyalty Index 2025 from SAP Emarsys highlights what we’ve long observed: B2B buyers today expect personalisation, seamless experiences, and tangible value just like consumers. They’re quick to switch suppliers if those expectations aren’t met.  At Arktic Fox, we’ve been deep diving into best-in-class B2B loya

A video posted at 9pm becomes the reason shoppers rush to Coles the next morning. A skincare routine sparks demand for a once-niche...

Today, most Australians are enrolled in at least one loyalty program, with the average shopper belonging to 10.2 programs (when promoted). Yet despite this appetite, engagement lags with only 51% of shoppers stipulating that they are active across all the programs they’ve joined – according to the For Love or Money 2025 report by Adam Posner. The report identified 76 programs in Australia (with many more beyond that), underscoring just how crowded the loyalty space has become

Once upon a time, content was a one-and-done exercise. You wrote a web page, designed a campaign asset, and pushed it out to the world....

Retail media is booming, but the easy wins are fading for retailers. Sonder estimates that the total market value in Australia reached...