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Three loyalty programs winning the hearts (and wallets) of Australian shoppers
Today, most Australians are enrolled in at least one loyalty program, with the average shopper belonging to 10.2 programs (when...

Teresa Sperti
Oct 94 min read


Modular content matters: how FMCG brands can scale for AI-driven discovery
Once upon a time, content was a one-and-done exercise. You wrote a web page, designed a campaign asset, and pushed it out to the world....

Teresa Sperti
Sep 295 min read


Amazon’s growing dominance will reshape retail media in AustraliaÂ
Retail media is booming, but the easy wins are fading for retailers. Sonder estimates that the total market value in Australia reached...

Teresa Sperti
Sep 224 min read


Adore Beauty’s next chapter: omnichannel, premiumisation and loyalty in a crowded market
When Adore Beauty announced its FY25 results, it signalled more than just another set of numbers. For one of Australia’s most well-known...

Teresa Sperti
Sep 16 min read


The era of conversations: how AI chat, voice & messaging are redefining retail in Australia
Retail used to be simple. A customer walked into a store, browsed, asked a sales assistant a question or two, and made a purchase. Today,...

Kat Matthews
Aug 255 min read


AI + eCommerce = the future of retail
How AI is shaping shopping experiences for both buyers and sellers  Over the last few years, AI has become more and more integrated into...

Kat Matthews
Jun 305 min read
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