first party / customer data
leveraging data to unlock growth & deliver differentiated customer experiences
The customer data landscape is rapidly evolving and brands are now managing more channels and platforms than ever. Despite more customer data at their disposal, many brands are still grappling with how to best leverage first party and customer data.
A robust customer data strategy is the foundation for delivering great customer experiences and unlocking growth.
We're helping B2B and B2C businesses to answer key questions, including:
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How can we build and activate a robust 1st party customer data strategy and build a unified view of the customer?
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How should we leverage personalisation across the customer experience to better engage our audiences, meet customer needs and drive growth?
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How do we need to adapt in the face of 3rd party cookie deprecation? What is the potential full impact of 3rd party cookies on our brand?
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What tech tools should underpin our customer data strategy to enable activation, utilisation and effective insight generation?
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What skill gaps exist within our department that could be limiting our ability to effectively leverage marTech or customer data?
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How can we build and embed a data driven culture?
Our services
customer data audits and assessments
1st party data & customer data strategy
value proposition development to drive data capture
marTech strategy to underpin data strategy
customer data activation strategy
Articles & Resources
