1st party | customer data
leveraging data to unlock growth & deliver differentiated customer experiences
The customer data landscape is rapidly evolving and brands are now managing more channels and platforms than ever. Despite more customer data at their disposal, many brands are still grappling with how to best leverage first party and customer data.
A robust customer data strategy is the foundation for delivering great customer experiences and unlocking growth.
We are helping clients to answer key questions, including:
How can we build and activate a robust 1st party customer data strategy and build a unified view of the customer?
How should we leverage personalisation across the customer experience to better engage our audiences, meet customer needs and drive growth?
How do we need to adapt in the face of 3rd party cookie deprecation? What is the potential full impact of 3rd party cookies on our brand?
What tech tools should underpin our customer data strategy to enable activation, utilisation and effective insight generation?
What skill gaps exist within our department that could be limiting our ability to effectively leverage marTech or customer data?
How can we build and embed a data driven culture?
customer data audits and assessments
1st party data & customer data strategy
value proposition development to drive data capture
marTech strategy to underpin data strategy
customer data activation strategy
Arktic Fox is trusted by:
what our clients say
"We engaged the Arktic Fox team for over a year, working on a diverse range of business challenges and opportunities that have focused on digital and marketing transformation, people, ways of working and turning strategy into an action plan. With extensive experience in transformation we've found the Arktic Fox team to be well set up in quickly comprehending both symptom and root cause of the business issues they partner on. Arktic Fox has been able to move confidently between briefs, be that mapping customer ecosystems, assessing capability, understanding where the business needs to pivot or putting in the scaffolding to help teams make confident, data-led decisions. Whether it's complex or complicated, Arktic Fox are more than comfortable at the coal face to truly understand how to make a business and team successful. I'd highly recommend Arktic Fox as a true partner that can help with some of today's biggest business challenges."
GM Brand & Digital, Leading National Retailer