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3 days ago
4 min

Choosing the right MarTech for your organisation

MarTech, which is the coming together of marketing and technology has been described as one of ‘the greatest management challenges of the...

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Adapting your business and making digital central to your strategy in a post COVID-19 world

Teresa Sperti

Aug 26
5 min

Adapting your business and making digital central to your strategy in a post COVID-19 world

At the end of 2019, we clinked our champagne to celebrate success and organisations had clear plans and areas of focus for the year ahead...

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Why marketing leaders need to shift their focus towards longer term strategic initiatives

Teresa Sperti

Aug 19
3 min

Why marketing leaders need to shift their focus towards longer term strategic initiatives

The marketing industry is under-going one of the most significant shifts of our time. Many brands are facing similar challenges including...

31 views

Whose bottom-line is your MarTech strategy fuelling?

Teresa Sperti

Aug 3
3 min

Whose bottom-line is your MarTech strategy fuelling?

It’s a $121b industry, with 8,000+ providers and now one in every $4 of the marketing budget is is being spent on it. We’ve heard the war...

83 views

Is digital the vaccine retailers need to future proof their business?

Teresa Sperti

Jul 19
4 min

Is digital the vaccine retailers need to future proof their business?

Six weeks ago, I ordered a new desk online from a prominent Australian retailer. I wasn’t home between the hours of nine and four weekday...

36 views

Common pitfalls of transformation for Marketing & Customer leaders

Teresa Sperti

Jul 18
5 min

Common pitfalls of transformation for Marketing & Customer leaders

There is rarely a business today that isn’t transforming. More of the same isn’t going to cut it when growth is flat-lining. Organisation...

21 views

Redefining the role and purpose of marketing

Teresa Sperti

Jul 18
4 min

Redefining the role and purpose of marketing

“Who owns data and CX? It should be us but it is unclear at the moment”. This was just one of the many conversations I have had with mark...

8 views

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