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the latest trends and insights on digital transformation, eCommerce, marketing transformation, data and more

The market darlings that re-invented themselves through digital transformation and won

In 2022 we took a look at market darlings who lost their way in a fiercely changing digital landscape, and what brands can learn from the...

A guide to the sweeping changes on the way to Australia’s privacy laws – the time to evolve is now.

After a slew of privacy breaches by major brands in 2022, the government made it clear coming into Christmas that sweeping privacy...

Digital Commerce – Diversification, Digital Influence & Innovation are Key to Future Success

The vast majority of consumers now buy online. In 2021, a report by Accenture found a whopping 92% of consumers across eleven countries...

A simple guide to understanding ChatGPT

ChatGPT is the talk of the town in Silicon Valley and tech circles globally, with every industry professional diving head first into...

The Entertainment Powerhouse that is TikTok

In 2016, TikTok launched onto the social media scene and its dramatic rise to fame is reshaping culture like never before. Dubbed an...

A Year in Review for Amazon Australia & What to Expect in the Year Ahead

No one can deny the dominance of Amazon in its market of origin. Boasting nearly 60% of all online eCommerce sales in the US, retail...

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