product content effectiveness
managing product content to drive discoverability and maximise conversion
In the eCommerce and digital shelf space, product content is king to drive discoverability online.
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Content is, however, a continuously evolving space - as the way consumers buy, the platforms they buy through and the way they engage online changes. Building maturity in the content space is therefore not easy. Often brands don’t know how the space is changing and what best practice looks like to maximise conversion.
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At Arktic Fox we are helping brands to level up and deliver best in class product content in both B2B and B2C contexts, to maximise effectiveness and conversion.
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We are helping brands to answer questions like:
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How well do we stack up in the content space vs our peer set and where are the gaps?
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How can we streamline automation and management of product content as our digital product footprint grows?
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How can we standardise the way we develop and optimise content?
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How can we best organise ourselves to manage and govern content?
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Our services
product content benchmarking & audits
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content standards and governance frameworks
product content maturity roadmaps
product platform requirements
Articles & Resources
