B2B loyalty isn’t just about points, rebates, or repeat purchases; it’s about building strategic relationships that deliver measurable business outcomes.  The B2B Buyer Loyalty Index 2025 from SAP Emarsys highlights what we’ve long observed: B2B buyers today expect personalisation, seamless experiences, and tangible value just like consumers. They’re quick to switch suppliers if those expectations aren’t met.  At Arktic Fox, we’ve been deep diving into best-in-class B2B loya

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Loyalty programs have long been a staple in Australian and global retail, with brands using points, discounts, and rewards to encourage...

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On the 2nd of October, the who’s who of Australian retail media descended on Surry Hills in Sydney for the Remade Retail Media Conference...