There’s been a quiet shift in the way people make decisions online, and it’s happening faster than most brands realise. Shoppers are relying less on ads & influencers and more on each other. They want real voices, real experiences and real guidance from people who don’t have a commercial agenda. This shift is reshaping how brands build trust, relevance and visibility across every digital channel - especially the digital shelf.  One of the clearest signs of this change is Redd

B2B loyalty isn’t just about points, rebates, or repeat purchases; it’s about building strategic relationships that deliver measurable business outcomes.  The B2B Buyer Loyalty Index 2025 from SAP Emarsys highlights what we’ve long observed: B2B buyers today expect personalisation, seamless experiences, and tangible value just like consumers. They’re quick to switch suppliers if those expectations aren’t met.  At Arktic Fox, we’ve been deep diving into best-in-class B2B loya

Once upon a time, content was a one-and-done exercise. You wrote a web page, designed a campaign asset, and pushed it out to the world....

The latest Digital, Marketing & eComm in Focus report lands at a time of growing pressure - and growing potential.   2025 is shaping up...

Loyalty programs have long been a staple in Australian and global retail, with brands using points, discounts, and rewards to encourage...

Sales frenzies of the past, like Boxing Day, bring to mind images of pure mayhem, as shoppers scramble to bag a bargain. In the past,...