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Modular content matters: how FMCG brands can scale for AI-driven discovery
Once upon a time, content was a one-and-done exercise. You wrote a web page, designed a campaign asset, and pushed it out to the world....

Teresa Sperti
Sep 295 min read


The Digital, Marketing & eComm in Focus 2025 study in 10 charts: the biggest trends shaping the industry
The latest Digital, Marketing & eComm in Focus report lands at a time of growing pressure - and growing potential.  2025 is shaping up...

Kat Matthews
Jun 25 min read


The evolution of loyalty: are traditional programs dying?
Loyalty programs have long been a staple in Australian and global retail, with brands using points, discounts, and rewards to encourage...

Teresa Sperti
Mar 176 min read


8 ways for retailers to make the most of Black Friday/Cyber Monday
Sales frenzies of the past, like Boxing Day, bring to mind images of pure mayhem, as shoppers scramble to bag a bargain. In the past,...

Kat Matthews
Oct 28, 20245 min read


Six big takeouts from the ReMade Retail Media Conference
On the 2nd of October, the who’s who of Australian retail media descended on Surry Hills in Sydney for the Remade Retail Media Conference...

Teresa Sperti
Oct 14, 20245 min read


Mastering customer centricity: top tools & frameworks to thrive in the digital age
For many years, organisations have been successful in driving growth and profitability. In Australia, most brands were operating in...

Petra Sprekos
Sep 11, 202410 min read
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