eCommerce & digital shelf
Win the digital shelf. Convert more customers.
Success in eCommerce isn’t just about being online - aligning supply chains with the customer experience is paramount, as is being clear about where to play and how to win in a world where eCommerce channel proliferation is occurring.
We help brands devise or evolve their eCommerce and digital shelf strategy, optimise product content, and leverage retail media to drive sales and visibility in a competitive landscape.
what we do
We support brands at any stage of their digital shelf and eCommerce journey — from initial discovery and benchmarking through to strategy, implementation, and ongoing performance optimisation. You can engage us for a single stage or across the full lifecycle, depending on where you need focus.
Discovery &
auditing
Understand what is really happening and where the gaps are
Discovery is where clarity starts. We use this phase to diagnose issues, uncover opportunities, and establish a clear benchmark for performance.
We typically look at:
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→ Digital shelf presence across priority retailers and marketplaces
→ Product content quality, consistency, and compliance
→ Search visibility and discoverability drivers
→ Pricing, promotions, and competitive dynamics
→ Conversion friction, retail media activity, and capability gaps
This stage can be used as a standalone benchmarking exercise or as the foundation for strategy and implementation work.
Strategy
Define where to play and how to win
Strategy turns insight into direction. We help brands make clear, confident decisions about priorities rather than trying to do everything at once.
We support brands to:
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→ eCommerce and digital shelf ambition by channel and retailer
→ Category, sub-category, and hero SKU prioritisation
→ Clear roles for marketplaces, retailers, and owned channels
→ Product content, CRO, and retail media principles
→ Roadmap aligned to commercial outcomes
This is often where brands come to us when growth has plateaued or internal teams need a sharper point of view.
Implementation
Turn strategy into execution that sticks
Good strategies fail when they are not operationalised. We help brands move from plans to action.
This can include:
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→ Product content optimisation and standard setting
→ CRO and test-and-learn programs
→ Retail media planning frameworks and execution support
→ Playbooks, toolkits, and ways of working
→ Partner and platform alignment
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We can lead implementation end-to-end or work alongside your internal teams and partners.
Performance & measurement
Track what matters and optimise continuously
Performance is not a reporting exercise. It is how you keep improving.
We help brands:
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→ Digital shelf and eCommerce KPIs that matter
→ Content, CRO, and retail media effectiveness measurement
→ Performance drivers and blockers
→ Investment optimisation based on impact
→ Feedback loops into future strategy
This stage often runs in parallel with implementation or as a health check when results are under pressure.
