TikTok Shop: A powerful eCommerce tool for brands
87% of social media marketers currently believe that consumers will search for brands on socials more often than on search engines...
top of page
articles & resources
the latest trends and insights on digital transformation, eCommerce, marketing transformation, data + more
Want our newest articles sent to your inbox? Subscribe to our monthly update ArkticBytes.
Search
- Nov 1
- 8 min
SalesTech Part 1 - The Customer Relationship Management Tool
The critical elements of a Customer Relationship Management tool, what's driving its growth, and some helpful tips when planning for a...
- Oct 3
- 8 min
Digitising Your Sales Org | Eight 101 Tips
By 2025, Gartner expects 80% of B2B sales interactions between sellers and buyers to occur in digital channels - and there are a number...
- Sep 13
- 9 min
2023: A Market SPOTLIGHT on retail media down under
It’s been a big 12 months in retail media down under. Coles formally launched its Coles 360 media division, Cartology splashed $150m on...
- Aug 29
- 4 min
How the world eats is dramatically changing
How digital and COVID has re-shaped the eating out and dining in market. If we think back 10 to 15 years ago, restaurant-quality meal...
- Aug 13
- 6 min
Key digital trends transforming sales
During and following the COVID pandemic, B2B businesses have had to transform not only how they sell, but to find and connect with...
- Jul 4
- 4 min
Pockets of the economy are still strong, but is your digital strategy falling short?
In May 2023, CommIQ released their latest Cost of Living Insights Report, which leverages insights from 7 million Australians spend...
- May 26
- 4 min
Executive leaders, it's time we spoke. You're a big part of the problem in digital transformation.
In April 2023, we, in partnership with Six Degrees Executive, released the findings from our Digital & Marketing In Focus study. The...
- May 17
- 4 min
CDP demand explodes down under as brands grapple with growing privacy & data challenges
In April 2023, we, in partnership with Six Degrees Executive, launched our Digital & Marketing In Focus study. The report which is now in...
- Apr 27
- 11 min
Arktic Fox releases its 2023 Digital & Marketing In Focus Study
Today marks the launch of our 2023 Digital & Marketing in focus study, in partnership with Six Degrees Executive. The report which is now...
- Apr 21
- 5 min
A 101 guide to Generative AI
Generative Artificial Intelligence (GenAI) is all the rage, but lets not get ahead of ourselves just yet.... Since ChatGPT launched,...
- Apr 4
- 6 min
The UGLY side of social media, and the ethical conundrum for brands
When Facebook launched in 2004, most wouldn’t have imagined the influence and impact of social media two decades on. The reach of social...
- Mar 22
- 5 min
The market darlings that re-invented themselves through digital transformation and won
In 2022 we took a look at market darlings who lost their way in a fiercely changing digital landscape, and what brands can learn from the...
- Jan 25
- 4 min
A simple guide to understanding ChatGPT
ChatGPT is the talk of the town in Silicon Valley and tech circles globally, with every industry professional diving head first into...
- Dec 6, 2022
- 5 min
Our Top Digital & eCommerce Trends & Predictions for 2023
It's about that time of the year. 'Tis the season to publish trends and predictions. Rather than create our own list of predictions and...
- Nov 9, 2022
- 4 min
Is Livestreaming the next big eCommerce trend? Why brands need to start experimenting now.
Over the past 6 years, livestreaming has transformed the eCommerce landscape in China becoming the new norm in online shopping. ...
- Oct 4, 2022
- 5 min
The Optus hack will re-shape the Australian privacy landscape but are brands ready?
It is going to be a very long few months for Optus and one they would probably prefer to forget. 9.7 million customers woke up on...
- Sep 26, 2022
- 6 min
How market darlings lost the digital battle and what brands can learn from it
Bed, Bath and Beyond in the US seems to be one of the latest causalities headed for bankruptcy, following a string of mishaps and failed...
- Sep 12, 2022
- 6 min
A simple guide to understanding the metaverse
Hailed as the internet's future, the Metaverse is set to revolutionize how consumers interact and engage online. Whilst still in its...
- Aug 12, 2022
- 3 min
The rise and fall of eCommerce – and where to next…
Over the past few years, eCommerce has had its moment in the sun. In Australia alone we have seen eCommerce sales balloon from $27.5bn...
bottom of page