marTech masterclass (online)
duration: 3 hours
held: via Zoom or face-to-face
class size: minimum 6 attendees
This masterclass provides teams with the opportunity to understand the marTech ecosystem, and to learn how to procure and select marTech, driving utilisation to maximise success with your marTech efforts.
The marTech industry has grown at a rate of knots over the last decade. Marketers are now spending more on IT than IT departments. Data shows the MarTech industry is now a $344b industry with over 11,038+ platforms in 2022.
The rapid growth in the industry has created a lot of opportunity for brands to better harness data, enhance experience delivery and improve the way teams work. However, it has also created confusion and complexity.
In this masterclass, we address what marTech is, its growth over time, and where it's heading. We explore the role of tools in B2B and B2C environments, and when to utilise which tools in order to achieve key organisational outcomes.
The 3 hour session can be scheduled to run across a morning/afternoon and can be run onsite (face to face) or online via zoom.
what you will learn
01/ an introduction to marTech
What marTech is, and the size & scale of growth within the industry.
02/ understanding the marTech ecosystem
A deep dive into the marTech ecosystem to understand the different tools that exist and how key tools enable better utilisation of data, improve experience and enhance ways of working.
03/ procurement and adoption
An understanding of how to best procure marTech and embed it to drive adoption & utilisation, and maximise chances of delivering ROI.
04/ future trends
A look at what is on the horizon for the future of marTech.
who will benefit
Integrated Marketing Teams
Multi-function marketing team members, tasked with delivering a full-funnel marketing approach.
Managers responsible for aspects of digital marketing. or responsible for a digital team.
Digital specialists who are responsible for a component of digital but want to better understand marTech.
Marketing & Business Leaders
Marketing and business leaders who are looking to upskill in digital and data to lead with confidence.
This program is led by the highly seasoned and regarded Teresa Sperti. A Customer and Digital leader with over 20 years’ experience working for leading brands including Coles, Officeworks and World Vision amongst others. Teresa most recently spearheaded the transformation of the marketing function at World Vision. During her tenure she led a team of over 70 people across analytics, data, digital, experience, content and more.
Teresa’s leadership in the digital, product and customer space has delivered substantial growth and transformative change for organisations in rapidly evolving markets. A thought leader within the Australian Marketing industry, Teresa regularly presents at conferences and events on a diverse range of topics including customer experience, data, marketing technology and leadership.
Teresa is the founder of Arktic Fox, an advisory and learning organisation specialising in customer transformation and growth and is a Non-Executive Director of BIG4 Holiday Parks. She possesses deep expertise and knowledge in data, digital and customer experience and has led transformation change in large organisations.
Teresa was named in the top 20 CMOs in Australia in 2018 which recognises Australia's most innovative and effective marketing leaders in the country.
A sales and marketing professional with over 20 years experience in senior commercial and leadership roles across ASX listed companies as well as medium to small enterprises. Petra holds extensive experience in digital pureplay marketplaces across real estate, automotive and employment. Petra holds a Masters in Marketing and is a regular panelist on encouraging women back into the workforce and into leadership roles.
Her core competencies include digital and media transformation and scale, workforce planning and transitions, strategy development and building commercial capability.
what past participants say
“We had the pleasure of partnering with Teresa and Arktic Fox on a tailored MarTech program that was specific to the needs of our workforce. Teresa was collaborative at every stage of the process and created fantastic learning for our team.”
Training Manager, NBC Universal
frequently asked questions
Will I need to undertake any work outside of the program?
There is no work to be completed outside of the program, although references are provided for further reading and learning within your own time.
What tools will I be provided with?
You will be provided with all course materials prior to course commencement.
What technology will I need to undertake the course?
The online course is facilitated via Zoom. We recommend you download the zoom app onto your laptop or desktop prior to commencement of the course.