martech masterclass
3 hours
online or IRL
minumum of 6
The MarTech industry has boomed over the last decade. Marketers are now spending more on IT than IT departments. Data shows the MarTech industry is now a US$175.95 bn industry with over 14,100 platforms in 2025.
The rapid growth in the industry has created a lot of opportunity for brands to better harness data, enhance experience delivery and improve the way teams work. However, it has also created confusion and complexity.
The masterclass provides teams with the opportunity to understand the MarTech ecosystem, explore the role of tools in B2B and B2C environments, and learn how to procure and select MarTech, driving utilisation to maximise success with your MarTech efforts.
The 3 hour session can be scheduled to run across a morning/afternoon and can be ran in your office or online.
what you will learn
1/ an introduction to marTech
What marTech is, and the size & scale of growth within the industry
02/ understanding the marTech ecosystem
A deep dive into the marTech ecosystem to understand the different tools that exist and how key tools enable better utilisation of data, improve experience and enhance ways of working
03/ procurement and adoption
An understanding of how to best procure marTech and embed it to drive adoption & utilisation, and maximise chances of delivering ROI
04/ future trends
A look at what is on the horizon for the future of marTech
who will benefit
Mid-level managers
Marketing & business leaders
Integrated marketing teams
Digital specialists
course facilitators
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Teresa Sperti
Founder/Director, Arktic Fox
A customer and digital leader with over 25 years' experience working for leading brands including Coles, Officeworks and World Vision, Teresa possesses deep expertise and knowledge in the retail, automotive, media, online marketplaces, travel and NFP sector. Her core competencies include digital transformation, eCommerce, search, data strategy, MarTech & CX.
Teresa is regularly sought by Coles and various other major retailers to advise on various eCommerce initiatives and experience evolution and optimisation from an ideation perspective right through to design and execution.
Teresa was named in the top 20 CMOs in Australia in 2018, which recognises Australia’s most effective and innovation marketing leaders in the country.
Petra Sprekos
Co-Founder/Co-Director, Arktic Fox
A sales and marketing professional with over 20 years experience in senior commercial and leadership roles across ASX listed companies as well as medium to small enterprises.
Petra holds extensive experience in digital pureplay marketplaces across real estate, automotive and employment. Petra holds a Masters in Marketing and is a regular panelist on encouraging women back into the workforce and into leadership roles.
Her core competencies include digital and media transformation and scale, workforce planning and transitions, strategy development and building commercial capability.
frequently asked questions
Will I need to undertake any work outside of the program?
There is no work to be completed outside of the program, although references are provided for further reading and learning within your own time.
What tools will I be provided with?
You will be provided with all course materials prior to course commencement.
What technology will I need to undertake the course?
The online course is facilitated via Zoom. We recommend you download the zoom app onto your laptop or desktop prior to commencement of the course.
