marTech masterclass (online)

duration: 3 hours

held: via Zoom or face-to-face

class size: minimum 6 attendees

This masterclass provides teams with the opportunity to understand the marTech ecosystem, and to learn how to procure and select marTech, driving utilisation to maximise success with your marTech efforts.

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The marTech industry has grown at a rate of knots over the last decade. Marketers are now spending more on IT than IT departments. Data shows the MarTech industry is now a $344b industry with over 11,038+ platforms in 2022.

The rapid growth in the industry has created a lot of opportunity for brands to better harness data, enhance experience delivery and improve the way teams work. However, it has also created confusion and complexity.

In this masterclass, we address what marTech is, its growth over time, and where it's heading. We explore the role of tools in B2B and B2C environments, and when to utilise which tools in order to achieve key organisational outcomes.

The 3 hour session can be scheduled to run across a morning/afternoon and can be run onsite (face to face) or online via zoom.

what you will learn

01/ an introduction to marTech

What marTech is, and the size & scale of growth within the industry.

02/ understanding the marTech ecosystem

A deep dive into the marTech ecosystem to understand the different tools that exist and how key tools enable better utilisation of data, improve experience and enhance ways of working.

03/ procurement and adoption

An understanding of how to best procure marTech and embed it to drive adoption & utilisation, and maximise chances of delivering ROI.

04/ future trends

A look at what is on the horizon for the future of marTech.

who will benefit

Integrated Marketing Teams

Multi-function marketing team members, tasked with delivering a full-funnel marketing approach.

Mid-level Managers

Managers responsible for aspects of digital marketing. or responsible for a digital team.

Digital Specialists

Digital specialists who are responsible for a component of digital but want to better understand marTech.

Marketing & Business Leaders

Marketing and business leaders who are looking to upskill in digital and data to lead with confidence.

course facilitators

Teresa Sperti

Arktic Fox

Founder/Director

This program is led by the highly seasoned and regarded Teresa Sperti. A Customer and Digital leader with over 20 years’ experience working for leading brands including Coles, Officeworks and World Vision amongst others. Teresa most recently spearheaded the transformation of the marketing function at World Vision. During her tenure she led a team of over 70 people across analytics, data, digital, experience, content and more. Her leadership in the digital, product and customer space has delivered substantial growth and transformative change for large organisations in rapidly evolving markets.

Teresa regularly presents at thought leadership events on a range of topics including customer experience, data & marketing tech. She is the founder of Arktic Fox and is a Non-Executive Director of BIG4 Holiday Parks. Teresa was named in the top 20 CMOs in Australia in 2018 which recognises Australia's most innovative and effective marketing leaders.

Petra Sprekos

Arktic Fox

Co-founder/Co-Director

A sales and marketing professional with over 20 years experience in senior commercial and leadership roles across ASX listed companies as well as medium to small enterprises.

Petra holds extensive experience in digital pureplay marketplaces across real estate, automotive and employment. Petra holds a Masters in Marketing and is a regular panelist on encouraging women back into the workforce and into leadership roles.

Her core competencies include digital and media transformation and scale, workforce planning and transitions, strategy development and building commercial capability.