marTech & data.
enabling strategy through effective
use of data & marTech
marTech and investment in customer data is growing exponentially to fuel growth, create new income streams and drive better experience for customers. But for many, effectively embedding marTech and operationalising customer data strategy can prove much more challenging than anticipated.
Through various engagements we are helping clients to answer key questions, including:
Where should we start and how can we harness the potential of our customer data?
How can we build and leverage a robust 1st party data strategy
How do we need to adapt in the face of 3rd party cookie deprecation
How can we build a clear marTech strategy that enables delivery of our experience strategy?
What skill gaps exist within our department that could be limiting our ability to effectively leverage marTech or customer data?
How can we build and embed a data driven culture?
marTech strategy & platform evaluation (RFPs)
marTech & data skills and talent assessment
business and benefits case development
customer and 1st party data strategy
embedding a data driven culture
Drop us a line. We'd love to hear from you.
We're helping leaders and their teams in both large and smaller businesses to solve an array of digital and marketing challenges. If you are keen to have a chat then enquire below or contact us on 0418 101 577.
what our clients say
“Arktic Fox led a review and development of our eCommerce marketing strategy as part of our business growth strategy. Their knowledge and understanding of our business and the eCommerce space enabled them to zero in on the core strategic challenges and identify a clear path to shift our marketing approach to drive substantial sustainable and profitable growth.”
Head of Digital, Leading Retailer