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For B2B commercial leaders, sales and marketing professionals.
3 topics over 3 one hour sessions, packed full of insights, learnings and best practice to better engage and convert buyers digitally.
It's fully virtual allowing you to login to sessions, get your fix and then get back to the job at hand. After all, you are responsible for generating revenue for your organisation...
28, 29 & 30, May 2024 (3 days, 1 hour per day)
12 – 1pm AEST
Online via Zoom (live)
GROUP: $290 +gst (min 5 ppl)
FULL INDIVIDUAL: $330 +gst
B2B is changing...
By 2025 75% of the global and Australian workforce will be millennials. Given they are responsible for 73% of buying decisions, this fundamentally challenges the way we sell and engage in the B2B market.
AGENDA
1 / 3
28 may '24 | 1 2 - 1pm
>> The B2B buyer
is changing.
Are you ready?
67% of B2B buyers now start their purchase journeys online.
Join us as we explore the latest B2B buyer trends and insights and where the market is headed over the next 3 - 5 years.
We'll also unpack how brands are adapting internally to better serve the changing buyer to win in the digital age.
2 / 3
29 may '24 | 12 - 1pm
>> Powering growth with a digitally immersive selling experience.
Buyers now prefer a non-rep experience.
In this session we take a closer look at best in class demand generation, experience delivery and digital engagement strategies and how brands are collaborating to maximise revenue and experience outcomes.
We also unpack the role of data to underpin experience delivery and personalisation to meet buyer expectations.
3 / 3
30 may '24 | 12 - 1pm
>> The ever evolving salesTech & marTech stack.
49% of sellers are currently overwhelmed by the number of technologies required to do their job.
We will unpack the latest trends in the salesTech and marTech space, looking at how brands have successfully implemented and embedded their stack to drive internal adoption, accelerate revenue generation and underpin experience delivery.
We'll also dig into the hot topic of AI and how this is changing the tech landscape.
3
essential B2B digital sales topics
8
top industry leaders
150+
attendees
Speakers
Featuring sales industry leaders from some of Australia's top brands...
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Teresa Sperti
Arktic Fox
Founder/Director
A customer and digital leader with over 23 years experience working for B2B and B2C brands including Coles, Officeworks, view.com.au and more.
Teresa was named in the top 20 CMOs in Australia in 2018. At Arktic Fox, Teresa has partnered with a number of B2B brands in healthTech, eduTech, retail, food and NFP to drive B2B growth through digital.
Petra Sprekos
Arktic Fox
Co-founder/Co-Director
A sales and marketing professional with over 20 years experience in senior commercial and leadership roles across ASX listed companies as well as medium to small enterprises.
Petra holds extensive expertise in digital pureplay marketplaces across real estate, automotive and employment.
Divya Gupta
Maersk
Head of Digital Sales - Asia Pacific
Divya is a passionate data-driven marketer, with over 18 years' experience in digital marketing for global B2B and B2C brands.
Now the Head of Digital Sales APAC for Maersk, she is responsible for driving transformation and a shift to digital selling for the one of the globe’s biggest integrated logistics companies.
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Tony Blamey
Commercial & Sales Executive Leader
Tony has had a 20-yr career shaping the proptech industry. He left an indelible mark on real estate, leading to record revenues as the Chief Commercial Officer at Domain. Tony joined :Different as the Chief Revenue Officer, after 18 yrs at Fairfax Media & Domain, introducing new tech to the industry, seamlessly blending property experts with an innovative service model for property management. Today, he’s an influencer on the future of tech in the property market.
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Vanya Mariani
Commercial Director
Carsales Mediahouse
Vanya is responsible for leading a team of high performing media specialists across sales, enablement & operations to deliver exceptional marketing initiatives for customers; as well as driving the long-term direction of the media business to deliver sustainable growth for shareholders. Vanya is also the deputy chair of The Interactive Advertising Bureau (IAB), helping direct a wide range of work streams to support the digital advertising industry.
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Alicia Kearns
CMO
Render Networks
A strategic tech marketing leader with over 20 years of experience delivering enterprise and growth strategies for leading companies including LinkedIn, SAP and Samsung in APAC and global markets.
An expert in brand, demand and content strategy, Alicia has spent the last four years advising and working with fast-growth B2B tech scale-ups.
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Daniel Lodge
VP, APAC
Seismic
Hailing from London, Daniel's spent the last 18 years Down Under, with a brief stint in the US for good measure. A seasoned VP of Sales with experience across a couple of trail-blazing startups (Bluedot & Cascade), scaleups, and established firms like Dropbox, Salesforce, and KPMG, supporting some of the most innovative brands across APAC.
Daniel now leads revenue across Asia Pacific for Seismic.
Justin Meyers
Head of Corporate & Mid-Market Sales CreditorWatch
A seasoned sales leader, Justin holds over 20 years experience in leading teams and driving key revenue outcomes with blue chip brands including Experian and Creditor Watch.
Justin brings a wealth of knowledge in how to utilise data and salesTech to drive key revenue outcomes and deliver sales excellence.
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67% of B2B buyers now start their purchase journeys online.
BROUGHT TO YOU BY GOLD SPONSOR
AND SILVER SPONSOR
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