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Retailers, AI search and the future of discoverability
For years, discovery on the digital shelf largely depended on broad search engines like Google, alongside retailer search and category listings built around keyword matching. Shoppers typed in what they wanted, scanned ranked lists, and clicked through options. That model is now shifting. AI-powered discovery tools are rapidly changing how Australians search for and evaluate products. PayPal Australia data suggests up to 48% of Australians now use AI platforms to search

Kat Matthews
Mar 28 min read


Why fulfillment & returns are the next frontier in loyalty
For more than a decade, retailers have invested heavily in building faster, more seamless online experiences. Search has improved. Checkouts have shortened. Omnichannel integration has strengthened. The objective has been clear: remove friction, increase conversion, and drive efficient digital growth. At the same time, fulfilment and returns have largely been optimised for efficiency - designed to reduce cost, minimise waste and protect margin. But as competition expands ac

Teresa Sperti
Feb 255 min read


The race for immediacy: How quick commerce is reshaping grocery in Australia
It is hard to imagine everyday life without platforms like Uber Eats or DoorDash. What began as restaurant delivery has quietly evolved into something far more consequential for grocery and convenience brands. Uber Eats arrived in Australia nearly a decade ago and has since surpassed one billion deliveries nationwide. Over that same period, quick commerce has shifted from novelty to habit. The Australian quick commerce grocery market is expected to grow from AUD $1.35 billio

Teresa Sperti
Feb 97 min read


Building smarter offer strategies : moving beyond margin erosion to meaningful brand growth
Every holiday season, the same thing happens. Bold displays fill shopping centres. Inboxes overflow with subject lines screaming 20% off, 30% off, 50% off. Pop-ups follow you across websites. SMS messages promise “exclusive” deals. It’s exhausting. And it raises an uncomfortable question: are these offers driving sustainable growth, or simply training customers to wait for the next discount? For brands, particularly retailers, that care about long-term equity, loyalty, and

Teresa Sperti
Feb 28 min read


How brands can prepare for the launch of TikTok Shop in Australia
TikTok Shop just turned two years old, having only officially launched in the US in September in 2023. In that time, it has racked up some impressive stats, and its growth trajectory shows no signs of slowing. Since 2023, it has fundamentally changed how products are discovered, recommended, and purchased, collapsing entertainment, influence, and commerce into a single, continuous experience. What started as shoppable videos has rapidly matured into a fully-fledged commerc

Kat Matthews
Jan 274 min read


Private label has the home ground advantage, the digital shelf changes the game
Private label is no longer the quiet alternative on the bottom shelf. In Australia, it is one of the most powerful growth engines in retail. According to Mi3, private label accounted for 36% of CPG and FMCG sales, growing 4.8% year-on-year to reach $46 billion in annual sales (courtesy of data from Circana in May 2025) and almost 95% of Australian shoppers say they are open to buying own-brand products. Retailers see these ranges not just as margin drivers, but as strategic a

Teresa Sperti
Jan 196 min read
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