personalisation training & learnshop
training - half day
learn shop - 2 days
online, IRL or a hybrid
10 or more participants
Personalisation is high on the agenda for many, but many brands are still struggling to deliver a personalised experience that matches and delivers on consumer expectations. Often capability is a key challenge.
In fact, our 2024 Digital, Marketing & eComm study found that 59% of brands feel their capability lags the market, despite personalisation being high on the agenda for most. Often personalisation can be planned in siloes and the programs allow teams to build a customer first mindset to effectively tackle personalisation and to think about personalisation more holistically.
Arktic Fox has developed 2 unique programs to help teams upskill and build capability in personalisation. The first is a half-day personalisation training program which helps teams challenge their thinking and understand best practice in personalisation. The second is a 2-day program that combines the learning component with workshops - known as a learnshop - to help brands take the learnings and build (or evolve) their personalisation strategy.
personalisation training
what you will learn
→ Customer expectations in personalisation and privacy (macro and generational)
→ The role personalisation plays in delivering great customer expectations
→ A closer look at best practice personalisation by leading brands
→ Future trends in personalisation
→ How to best prepare to deliver on your personalisation strategy (a closer look at data | tech | process and more)
personalisation learnshop
what you will learn
Everything in the personalistion training and:
what you will design | develop
As a part of the learnshop, teams will build or evolve their personalisation strategy which focuses on defining ambition, goals, use cases for personalisation, data and tech requirements and roadmap.
Arktic Fox undertakes preliminary insights gathering upfront to ensure the personalisation strategy is grounded in insight and what matters most to customers.
All outputs are documented for the client and provided post sessions in a wrap pack.
who will benefit
eCommerce, marketing, digital, and CX teams
Data and CRM specialists
Leaders looking to enhance personalisation efforts
course facilitators
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Teresa Sperti
Founder/Director, Arktic Fox
A customer and digital leader with over 25 years' experience working for leading brands including Coles, Officeworks and World Vision, Teresa possesses deep expertise and knowledge in the retail, automotive, media, online marketplaces, travel and NFP sector. Her core competencies include digital transformation, eCommerce, search, data strategy, MarTech & CX.
Teresa is regularly sought by Coles and various other major retailers to advise on various eCommerce initiatives and experience evolution and optimisation from an ideation perspective right through to design and execution.
Teresa was named in the top 20 CMOs in Australia in 2018, which recognises Australia’s most effective and innovation marketing leaders in the country.
Petra Sprekos
Founder/Director, Arktic Fox
A sales and marketing professional with over 20 years experience in senior commercial and leadership roles across ASX listed companies as well as medium to small enterprises.
Petra holds extensive experience in digital pureplay marketplaces across real estate, automotive and employment. Petra holds a Masters in Marketing and is a regular panelist on encouraging women back into the workforce and into leadership roles.
Her core competencies include digital and media transformation and scale, workforce planning and transitions, strategy development and building commercial capability.
frequently asked questions
Will I need to undertake any work outside of the training or learnshop programs?
Yes, there is a pre-program exercise for those undertaking the training, and a pre-program exercise as well as insights and research required for those undertaking the learnshop.
What tools will I be provided with?
Both programs will provide a series of frameworks and tools that can be re-used over time within your organisation.
What will we end up with at the end of the program?
For those undertaking the full learnshop, you will be provided with a wrap-up pack that contains documented ambitions, goals, personalisation use cases, moments that matter, a roadmap and enablement considerations.
