personalisation training & personalisation learnshop
duration: training - half day | learn shop - 2 days
held: face-to-face or a hybrid
Arktic Fox has developed 2 unique programs to help teams upskill and build capability in personalisation. The first is a half-day personalisation training program which helps teams challenge their thinking and understand best practice in personalisation. The second is a 2-day program that combines the learning component with workshops - known as a learnshop - to help brands take the learnings and build (or evolve) their personalisation strategy.
Personalisation is high on the agenda for many, but many brands are still struggling to deliver a personalised experience that matches and delivers on consumer expectations. Often capability is a key challenge. In fact, our 2024 Digital, Marketing & eComm study found that 59% of brands feel their capability lags the market, despite personalisation being high on the agenda for most. Often personalisation can be planned in siloes and the programs allow teams to build a customer first mindset to effectively tackle personalisation and to think about personalisation more holistically.
personalisation training
what you will learn
- Customer expectations in personalisation and privacy (macro and generational)
- The role personalisation plays in delivering great customer expectations
- A closer look at best practice personalisation by leading brands
- Future trends in personalisation
- How to best prepare to deliver on your personalisation strategy (a closer look at data | tech | process and more)
personalisation learnshop
what you will learn
- Everything in the personalisation training and:
what you will design | develop
- As a part of the learnshop, teams will build or evolve their personalisation strategy which focusses on defining ambition, goals, use cases for personalisation, data and tech requirements and roadmap
- Arktic Fox undertakes preliminary insights gathering upfront to ensure the personalisation strategy is grounded in insight and what matters most to customers
- All outputs are documented for the client and provided post sessions in a wrap pack
who will benefit?
eCommerce, Digital, CX & Marketing Teams
Teams who are responsible for developing and managing the customer experience and are charged with delivering the personalisation agenda.
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frequently asked questions
Will I need to undertake any work outside of the training or learnshop programs?
Yes, there is a pre-program exercise for those undertaking the training, and a pre-program exercise as well as insights and research required for those undertaking the learnshop.
What tools will I be provided with?
Both programs will provide a series of frameworks and tools that can be re-used over time within your organisation.
What will we end up with at the end of the program?
For those undertaking the full learnshop, you will be provided with a wrap-up pack that contains documented ambitions, goals, personalisation use cases, moments that matter, a roadmap and enablement considerations.
