
2025 eCommerce & digital trends and predictions
It’s that time of year...everyone’s talking about trends.
But we’re not just jumping on the bandwagon - we’re breaking down the ones that matter most to you.
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We're excited to bring you our first ever trends and predictions report for 2025, examining six key trends set to shape digital and eCommerce in 2025 and beyond.
From conversational commerce, global marketplaces and the privacy pivot, to brands going green, personalisation takeovers and MarTech rationalisation.
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In this report, you’ll find:
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A blend of fresh insights and retrospective analysis - because understanding where we’ve been helps us see where we’re headed.
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Trends across different maturity stages - from emerging ideas just hitting the market to solidified trends already reshaping strategies.
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Actionable takeaways for leaders looking to stay ahead of the curve.