winning on the digital shelf
2 half days
interactive learning in your office
up to 18 people
In today’s crowded digital marketplace, simply listing your products online isn’t enough - visibility, engagement, and seamless purchase experiences are key to winning on the digital shelf. Yet, many FMCG & CPG brands as well as retailers struggle to optimise their digital shelf, leading to lost sales and diminishing market share.
Our Digital Shelf Training equips teams with the knowledge and tools to master the five key levers of digital shelf success - availability, findability, on-shelf execution, pricing and promotions, and reputation. Through interactive, hands-on learning, participants will explore how digital shelf management differs from traditional physical shelf management, gain insights into shopper behaviour, and learn how to enhance discoverability, conversion, and brand performance across digital channels.
Designed for brand, marketing (including category), eCommerce, and commercial teams, this course provides practical strategies and frameworks to help brands thrive in an algorithm-driven retail environment.
what you will learn
01 / The Changing Shopper Journey & Channel Selection
→ How digital influences the path to purchase and in-store sales.
→ The shift from in-store to online shelf management and what it means for brands.
→ The evolving eCommerce landscape and future growth trends.
→ Where to play and how to win in an environment of channel proliferation
02 / The Five Levers of Digital Shelf Success
→ Findability: Driving discoverability through online and offline search, social and more across digital channels.
→ On-Shelf Execution: Crafting compelling product content and optimising listings.
→ Price, Promos & Range: Managing pricing, promotions, and assortment strategies effectively.
→ Reputation & Credibility: Building trust through reviews, ratings, and online presence.
→ Availability: Ensuring products are in stock and aligning availability and the CX
03 / Measuring & Optimising Performance
→ Understanding key digital shelf metrics and their impact.
→ Isolating and tracking performance at different levels.
→ Using insights to refine and optimise digital shelf strategy for long-term success.
who will benefit
eComm, digital, and brand managers
Retail and trade marketing teams
Business leaders focused on online growth
course facilitator
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Teresa Sperti
Founder/Director, Arktic Fox
A customer and digital leader with over 25 years' experience working for leading brands including Coles, Officeworks and World Vision, Teresa possesses deep expertise and knowledge in the retail, automotive, media, online marketplaces, travel and NFP sector. Her core competencies include digital transformation, eCommerce, search, data strategy, MarTech & CX.
Teresa is regularly sought by Coles and various other major retailers to advise on various eCommerce initiatives and experience evolution and optimisation from an ideation perspective right through to design and execution.
Teresa was named in the top 20 CMOs in Australia in 2018, which recognises Australia’s most effective and innovation marketing leaders in the country.
