digital, marketing & eComm
in focus: 2025
AN AUSTRALIAN STUDY
IN PARTNERSHIP WITH
GOLD SPONSOR
FOUNDING SPONSOR
SILVER SPONSOR
Now in its fifth year, the Digital, Marketing & eComm in Focus report is an industry-leading Australian study and a go-to resource for marketing, digital and eCommerce leaders navigating rapid change. For the first time, we have produced a standalone retail report, shining a spotlight on the retail sector within Australia.
Produced annually by Arktic Fox, the report offers fresh insights into how teams are adapting to rising commercial pressure, evolving consumer expectations, and the acceleration of GenAI and data-led transformation.
More than 60 retail, marketing, and eCommerce leaders across Australia contributed to the retailer findings study, sharing how their brand is responding to suppressed discretionary spend and cautious consumer behaviour and preparing for tomorrow's customer.
For the full report, click here.
what's inside
→ The top strategic priorities and challenges facing retail marketing and digital teams
→ How retailers are evolving loyalty, CX, and personalisation - and where capability still lags
→ The data dilemma: investment is growing, but activation and privacy readiness remain low
→ MarTech pressure is rising - with low utilisation, high ROI expectations, and a shift to composable stacks
→ eCommerce priorities are shifting towards profitability, channel expansion and store integration
→ Content and capability gaps are holding retailers back from delivering seamless omnichannel experiences
methodology
The data within this report was sourced via an online questionnaire containing 66 questions.
Responses were collected between February and April 2025.