Personalisation: everyone talks about it but few are doing it well. Even though personalisation has been high on the agenda ever since Amazon introduced recommended products all those decades ago and Netflix revolutionised entertainment as we know it, many brands are still struggling to progress past more basic forms of personalisation.  But the industry waits for no one, and the next decade will usher in a new wave of personalisation driven by technological advancement and c

In the 2024 Digital, Marketing & eComm in Focus study, it was identified that personalisation is still high on the agenda for many...

It's hard to believe that it’s been just over a month since B2B DigiSalesFest APAC ‘24.  For those of you who missed it, on the 28th,...

Retail is detail as the old saying goes. But to effectively compete in today’s world, retailers need to do far more if they are to deliver sustainability for the long term. The term ‘sustainable growth’ is bandied around a lot, but the truth and reality is whilst much has changed within the retail space over the past decade, much is anticipated to change over the next decade and more of the same won’t ensure sustainable growth. By 2033, it is anticipated a third of all consum

According to our recent Digital, Marketing & eComm in Focus study, more than 7 in 10 brands in Australia are undertaking some form of digital transformation. Surprising? Not really! But what was unexpected is that nearly 50% are less than 18 months into their transformation, despite all of the COVID digital acceleration that occurred, many brands have only begun leaning into the challenge of transformation. Digital transformation or transforming businesses for the digital er

It’s dropped. After 6 months of preparation, we have the latest digital, marketing & eComm in Focus study in our hot little hands and we think it’s the best one yet. So what have we learnt in 2024 about digital and marketing teams down under? Our 10 charts summary will give you the inside scoop of the biggest trends.  For those looking for the big 10 eCommerce outtakes, see them here. 1. Martech utilisation levels are low How well do you believe your organisation leverages it