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TikTok Shop: A powerful eCommerce tool for brands
87% of social media marketers currently believe that consumers will search for brands on socials more often than on search engines...

Charlotte Ivey
Nov 24, 20237 min read


2023: A Market SPOTLIGHT on retail media down under
It’s been a big 12 months in retail media down under. Coles formally launched its Coles 360 media division, Cartology splashed $150m on...

Teresa Sperti
Sep 13, 20239 min read


Arktic Fox releases its 2023 Digital & Marketing In Focus Study
Today marks the launch of our 2023 Digital & Marketing in focus study, in partnership with Six Degrees Executive. The report which is now...

Teresa Sperti
Apr 27, 202311 min read


A 101 guide to Generative AI
Generative Artificial Intelligence (GenAI) is all the rage, but lets not get ahead of ourselves just yet.... Since ChatGPT launched,...

Teresa Sperti
Apr 21, 20235 min read


The UGLY side of social media, and the ethical conundrum for brands
When Facebook launched in 2004, most wouldn’t have imagined the influence and impact of social media two decades on. The reach of social...

Teresa Sperti
Apr 4, 20236 min read


The market darlings that re-invented themselves through digital transformation and won
In 2022 we took a look at market darlings who lost their way in a fiercely changing digital landscape, and what brands can learn from the...

Teresa Sperti
Mar 22, 20235 min read
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