The fight for attention on retailer sites is getting tougher. Consumers aren’t scrolling for days (unless it's on social), and retailers are increasingly stacking the deck in favour of private label brands and pay-to-play. Whether it’s showing up in the right search results, being featured in category navigation, or appearing in content modules, the brands that get seen first are the ones shaping purchase decisions. Visibility isn’t accidental. It’s the result of deliberate,

Search as we know it has changed.   The introduction of Google’s AI overviews has caused clicks to fall by 30%,  providing summaries of search results at the top of the SERP to provide a quick, concise answer to your search queries.   And then came social search as the new Google, with 51% of Gen Z turning to social  to find out more information on product brands and services. And the latest announcement from Instagram means your social posts are now visible directly in Googl

The latest Digital, Marketing & eComm in Focus report lands at a time of growing pressure - and growing potential.   2025 is shaping up...

Loyalty programs have long been a staple in Australian and global retail, with brands using points, discounts, and rewards to encourage...

It has been just over 2 years since ChatGPT launched, and it has created one of the biggest shifts in search that we have seen in decades. Whilst Google still boasts 8.5bn searches every month, the introduction of ChatGPT has given rise to conversational search | chat-based search experiences in a big way, and we are already seeing audience behaviour shifting as conversational search addresses many of the shortfalls of traditional search. As adoption grows, it is anticipated 

Retail in the US is evolving into an immersive experience, blending convenience, innovation, and creativity to captivate shoppers. During my recent visit to the US, I toured a host of US retail stores – Walgreens, Super Target, Dick's Sporting Goods, Coca-Cola, Publix Supermarkets and more to explore how these brands are embracing trends, forging clever partnerships, and delivering memorable customer experiences. From seamless integration of digital tools to standout in-stor