marTech & data
enabling strategy through effective use
of data & marTech
marTech and data investment is growing exponentially to fuel growth, create new income streams and drive better experience for customers. But for many, effectively embedding marTech and operationalising data strategy can prove much more challenging than anticipated.
We partner with leaders to help make the complex simple and ensure the strategy and solution meets the needs of the organisation.
martech advisory services
Martech is now one of the single biggest expenditures within marketing budgets today, but despite all of the investment, many are struggling to realise the benefit. What's more, many marketers don't know which providers to trust and which are best placed to support their needs.
Our services are designed to provide you with independent advice to select the right platforms, secure funding and ensure your department is set up for success. Unlike most other providers, we are truly independent, meaning we get no kick backs on the basis of the platform you choose, we care most about how your investment helps you to deliver on your strategy.
marTech strategy &
platform evaluation (RFPs)
A clear marTech strategy aligns teams around a shared vision and increases likelihood of success. We partner with brands to build clarity around vision and strategy and support brands to run an effective RFP process to select the right platform to support their needs.
marTech & data skills and talent assessment
A marTech project will often trigger the need to evolve skills and talent within the team. We work with teams to identify skill gaps and to evolve team structures to effectively leverage marTech.
business and benefits case development
Building a compelling case for change and securing investment isn't always a simple and linear process. We support teams to build a robust business and investment case to drive executive and board buy-in.
data advisory services
Knowing where to start and how to harness the potential of data can often be overwhelming and overly technical. We focus on partnering with organisations to understand the value of their data asset and how best to harness its potential.
customer and 1st party data strategy
Having a robust customer and 1st party data strategy is becoming increasingly important with the demise of third party cookies. We partner to define a clear actionable data driven strategy that is centered around the customer (not channel).
embedding a data
Whilst businesses and marketing teams have numerous data assets at their disposal – they often lack the literacy and culture to gain benefit from it. We work with teams to define clear steps and an approach to embed a data driven culture based on where the team is today.
Privacy regulation continues to evolve and customers expect and desire control like never before. Any good data strategy not only leverages data to enhance the customer experience but also engenders trust through good data practices. We work with brands to assess privacy and SPAM compliance to enhance data governance.
what clients are saying
With small budgets and rising levels of competition in market, data represented one of the most significant opportunities we had at our disposal to effectively compete. We had begun to embark on a data driven marketing approach to leverage the rich asset we had built overtime.
Despite however our previous efforts to become more data driven, we were hampered by a lack of collaboration and engagement – to collectively agree on the direction and investment required.
Over a series of months, Arktic Fox partnered with us to undertake an audit of our existing state and roll out a series of workshops to build our strategic direction and roadmap in the data driven marketing space. The strategy process enabled the teams to align behind a unified direction, and provided us with a road map to address key capability gaps across people, process, MarTech, and governance.
We were really impressed with the professionalism of the Arktic Fox team and the outcomes that were generated. Due to COVID restrictions, some of the workshops had to be held remotely and the team didn't miss a beat!
Acting CEO, Leading Travel Brand
Drop us a line. We'd love to hear from you.
We're helping leaders and their teams in both large and smaller businesses to solve an array of digital and marketing challenges. If you are keen to have a chat then get in touch below or contact us on 0418 101 577.
“You've gotta start with the customer experience and work backwards to the technology.”
Founder and Former CEO, Apple