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Driving product content effectiveness to win on the digital shelf
As digitally influenced sales and eCommerce continues to grow across both B2B and B2C, building capability in developing, crafting and...

Teresa Sperti
Jan 30, 20246 min read


FEATURED SPEAKER | ADD TO CART >> How to Implement the Right Tech for Your Business with Teresa Sperti
In an episode of leading Australia eCommerce podcast Add To Cart, Teresa Sperti, Founder and Director at Arktic Fox talks tech...

ADD TO CART
Jan 15, 20241 min read


8 Digital and eCommerce trends for 2024 (with an Australian flavour...)
It’s that time of year, the silly season is nearly upon us and we begin to look towards the future to determine what might be on the...

Teresa Sperti
Dec 13, 20238 min read


TikTok Shop: A powerful eCommerce tool for brands
87% of social media marketers currently believe that consumers will search for brands on socials more often than on search engines...

Charlotte Ivey
Nov 24, 20237 min read


Direct-to-consumer is a winning strategy for some, but for others it is still falling short
When Dollar Shave Club launched in 2011, it set in motion the direct-to-consumer movement which forms of many CPGs strategy today. So...

Teresa Sperti
Sep 27, 20238 min read


2023: A Market SPOTLIGHT on retail media down under
It’s been a big 12 months in retail media down under. Coles formally launched its Coles 360 media division, Cartology splashed $150m on...

Teresa Sperti
Sep 13, 20239 min read
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