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Jul 28, 20212 min read
Data Culture Matters: Episode Four
At Arktic Fox we are passionate about lifting knowledge within the industry – which is why we have launched a new video series called...
Jul 21, 20214 min read
The elusive capabilities every marketing team wants but are struggling to build
I recently sat down for breakfast with a marketing leader of a services company. As they eloquently articulated the challenges ahead of...
Jul 7, 20212 min read
Data Culture Matters: Episode Three
At Arktic Fox we are passionate about lifting knowledge within the industry – which is why we have launched a new video series called...
Jun 25, 20212 min read
Data Culture Matters: Episode Two
At Arktic Fox we are passionate about lifting knowledge within the industry – which is why we have launched a new video series called...
Jun 22, 20212 min read
Data Culture Matters – Episode One
At Arktic Fox we are passionate about lifting knowledge within the industry – which is why we have launched a new video series called...
Jun 11, 20214 min read
Building a killer business case to secure marketing investment
As the mandate of the marketing team widens to focus on leading the growth agenda, marketers are increasingly finding themselves driving...
May 12, 20214 min read
Low data literacy is plaguing marketing teams’ performance
Low data literacy isn’t a gap – it’s a gaping hole in our industry With all of the talk and hype in the industry around marketing...
Mar 31, 20215 min read
Tackling marketing transformation
Part two of our marketing transformation series Transformation environments are chaotic – particularly those in the early stages. You can...
Nov 11, 20204 min read
Part 1: Data first! Building a data driven marketing department
The digital age has ushered in a wave of change and challenged marketing departments to rapidly evolve to ensure brands remain relevant...
Nov 5, 20204 min read
Improving chances of success when in-housing
Whilst brands are increasingly in-housing services, research shows that for many in-housing is not living up to marketers’ expectations....
Oct 7, 20204 min read
Thinking of bringing your agency in-house? There's (a lot) more to it than money
As a senior marketer, at some point in your career I bet you have thought "this would be much quicker/easier/cheaper if we had this...
Aug 26, 20205 min read
Adapting your business and making digital central to your strategy in a post COVID-19 world
At the end of 2019, we clinked our champagne to celebrate success and organisations had clear plans and areas of focus for the year...
Aug 19, 20203 min read
Why marketing leaders need to shift their focus towards longer term strategic initiatives
The marketing industry is under-going one of the most significant shifts of our time. Many brands are facing similar challenges including...
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