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Data Culture Matters: Episode Three

At Arktic Fox we are passionate about lifting knowledge within the industry – which is why we have launched a new video series called...

Data Culture Matters: Episode Two

At Arktic Fox we are passionate about lifting knowledge within the industry – which is why we have launched a new video series called...

Data Culture Matters – Episode One

At Arktic Fox we are passionate about lifting knowledge within the industry – which is why we have launched a new video series called...

Building a killer business case to secure marketing investment

As the mandate of the marketing team widens to focus on leading the growth agenda, marketers are increasingly finding themselves driving...

Low data literacy is plaguing marketing teams’ performance

Low data literacy isn’t a gap – it’s a gaping hole in our industry With all of the talk and hype in the industry around marketing...

Tackling marketing transformation

Part two of our marketing transformation series Transformation environments are chaotic – particularly those in the early stages. You can...

Part 1: Data first! Building a data driven marketing department

The digital age has ushered in a wave of change and challenged marketing departments to rapidly evolve to ensure brands remain relevant...

Improving chances of success when in-housing

Whilst brands are increasingly in-housing services, research shows that for many in-housing is not living up to marketers’ expectations....

Thinking of bringing your agency in-house? There's (a lot) more to it than money

As a senior marketer, at some point in your career I bet you have thought "this would be much quicker/easier/cheaper if we had this...

Adapting your business and making digital central to your strategy in a post COVID-19 world

At the end of 2019, we clinked our champagne to celebrate success and organisations had clear plans and areas of focus for the year...

Why marketing leaders need to shift their focus towards longer term strategic initiatives

The marketing industry is under-going one of the most significant shifts of our time. Many brands are facing similar challenges including...

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