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The elusive capabilities every marketing team wants but are struggling to build
I recently sat down for breakfast with a marketing leader of a services company. As they eloquently articulated the challenges ahead of...
Teresa Sperti
Jul 21, 20214 min read
Data Culture Matters: Episode Three
At Arktic Fox we are passionate about lifting knowledge within the industry – which is why we have launched a new video series called...
Teresa Sperti
Jul 7, 20212 min read
Data Culture Matters: Episode Two
At Arktic Fox we are passionate about lifting knowledge within the industry – which is why we have launched a new video series called...
Teresa Sperti
Jun 25, 20212 min read
Data Culture Matters – Episode One
At Arktic Fox we are passionate about lifting knowledge within the industry – which is why we have launched a new video series called...
Teresa Sperti
Jun 22, 20212 min read
Building a killer business case to secure marketing investment
As the mandate of the marketing team widens to focus on leading the growth agenda, marketers are increasingly finding themselves driving...
Teresa Sperti
Jun 11, 20214 min read
Low data literacy is plaguing marketing teams’ performance
Low data literacy isn’t a gap – it’s a gaping hole in our industry With all of the talk and hype in the industry around marketing...
Teresa Sperti
May 12, 20214 min read
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