A video posted at 9pm becomes the reason shoppers rush to Coles the next morning. A skincare routine sparks demand for a once-niche...

Today, most Australians are enrolled in at least one loyalty program, with the average shopper belonging to 10.2 programs (when promoted). Yet despite this appetite, engagement lags with only 51% of shoppers stipulating that they are active across all the programs they’ve joined – according to the For Love or Money 2025 report by Adam Posner. The report identified 76 programs in Australia (with many more beyond that), underscoring just how crowded the loyalty space has become

In the race to stay ahead of changing customer expectations, brands have been on an ongoing buying spree and marTech stacks keep growing. New tools for automation, data integration, personalisation, content creation and analytics are added every year.   Yet despite this, the findings of the 2025 Digital, Marketing & eComm in Focus report suggest only  19% of brands report strong or semi-strong Martech utilisation .  For brands under $100 million in revenue, that figure drops