Today, most Australians are enrolled in at least one loyalty program, with the average shopper belonging to 10.2 programs (when promoted). Yet despite this appetite, engagement lags with only 51% of shoppers stipulating that they are active across all the programs they’ve joined – according to the For Love or Money 2025 report by Adam Posner. The report identified 76 programs in Australia (with many more beyond that), underscoring just how crowded the loyalty space has become
