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Retailers still grappling with personalisation blues and are needing to lift their gaze to proliferation of eCommerce channels and effective measurement of digital to drive investment
Retail is detail as the old saying goes. But to effectively compete in today’s world, retailers need to do far more if they are to deliver sustainability for the long term. The term ‘sustainable growth’ is bandied around a lot, but the truth and reality is whilst much has changed within the retail space over the past decade, much is anticipated to change over the next decade and more of the same won’t ensure sustainable growth. By 2033, it is anticipated a third of all consum

Teresa Sperti
Jun 27, 20249 min read


Six ways to convince executive leaders on the need to digitally transform
According to our recent Digital, Marketing & eComm in Focus study, more than 7 in 10 brands in Australia are undertaking some form of digital transformation. Surprising? Not really! But what was unexpected is that nearly 50% are less than 18 months into their transformation, despite all of the COVID digital acceleration that occurred, many brands have only begun leaning into the challenge of transformation. Digital transformation or transforming businesses for the digital er

Teresa Sperti
Jun 4, 20245 min read


Digital, Marketing & eComm in Focus study in 10 charts - what we’ve learnt from the 2024 study
It’s dropped. After 6 months of preparation, we have the latest digital, marketing & eComm in Focus study in our hot little hands and we think it’s the best one yet. So what have we learnt in 2024 about digital and marketing teams down under? Our 10 charts summary will give you the inside scoop of the biggest trends. For those looking for the big 10 eCommerce outtakes, see them here. 1. Martech utilisation levels are low How well do you believe your organisation leverages it

Teresa Sperti
Jun 4, 20246 min read
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