eCommerce &
digital sales growth
driving the acceleration of eCommerce
Australia is now seen as the most digitally connected commerce markets globally according to Euromonitor. Australian consumers have rapidly embraced eCommerce and digital payments and demand shows no sign of abating.
We know and understand when it comes to eCommerce and digital sales strategy that no two industries are exactly the same and understanding the market and internal organisational context is critical to defining the right strategy.
We are helping brands across an array of industries from retail, FMCG and CPGs to NFPs to tap into the digital sales and eCommerce opportunity in order to adapt to a rapidly changing market.
We are helping clients to answer key questions, including:
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Which environments and channels should we focus our energy on to drive eCommerce growth?
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Should we be selling the same products or services online or do we have gaps within our portfolio?
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How should we re-shape our team to exploit the eCommerce opportunity?
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Do I need a direct to consumer (DTC) eCommerce strategy?
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How can we successfully pivot without eroding our core or alienating our traditional wholesale channels?
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What level of investment will we need to make to build maturity?
Our services
eCommerce and digital sales strategy development
Structure
re-design and operating model
Capability assessment and definition
Channel expansion (marketplaces/quick commerce/aggregators)
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