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Your brand.
Your digital shelf strategy.
Be part of Australia’s first forum built for brand-side leaders ready to lead change and win on the digital shelf.
Thank you to our event partners SAP Emarsys, Salsify, and MikMak for making this event possible.
Agenda
Opening Remarks
Warm welcome and forum opening to set the scene on why the digital shelf matters more than ever.
Keynote: The Now & The Next: What's Shaping the Future of the Digital Shelf
The digital shelf is reshaping how Australians shop - influencing not only online purchases but a growing share of in-store sales. In this session, we’ll explore the outlook for digital commerce looking ahead, the rise of marketplaces down under, the disruptive role of AI in discovery and decision-making, and outline what brands must do today to prepare for the next wave of change and ensure they remain both discoverable and chosen.
Panel: The New Omnichannel Reality: Rethinking Channel Strategy for a New Era
As shopper behaviour shifts and channel management becomes more complex, brands are rethinking how and where they show up. This session explores the new omni-channel reality, how investment and strategies are evolving across core and emerging commerce channels to maximise share and deliver sustained growth.
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Panel: Cracking the Code: Tech & Data for Digital Shelf Success
As the shopper landscape fragments, brands are under pressure to connect and engage more effectively. This session explores how MarTech and first-party data are powering personalisation and creating seamless, impactful shopper experiences.
Fireside Chat: Tradition Meets Transformation: Inside Bega's Digital Evolution
Bega’s digital evolution is a story of tradition meeting transformation. This session takes you inside their journey - from the catalyst for change to overcoming organisational challenges, shifting mindsets, and embedding a culture of agility and innovation. Hear how Bega has built internal capability and tackled talent acquisition while also celebrating the big wins that have delivered tangible business outcomes and strengthened their competitive position.
Panel: Next-Gen Discoverability: Evolving Content for a Changing Shelf
Discoverability is no longer just about keywords and product pages - it’s about showing up where shoppers actually are, whether that’s marketplaces, social platforms, AI-driven search, or at the physical shelf. This session unpacks the content and discovery trends shaping the future - from personalisation and UGC to AI and rich media - and how brands are rethinking their content supply chains to keep pace.
Panel: Making Retail Media Work: Investment, Measurement and What’s Next
As retail media networks multiply, brands face tough choices about where to invest and how to prove value. This session unpacks key ingredients for a successful campaign, how to build capability, and effectively measure what matters. We’ll also look ahead to what’s next for retail media and how to prepare for the shifts to come.
Speakers
Maya joined Six Degrees Executive in 2012 and is now Associate Director, leading the Marketing, Digital & Communications Practice in Victoria. She is a trusted advisor to local and global organisations, specialising in senior appointments and talent strategy across Marketing, Digital, eCommerce, CX, Analytics, Insights, and Product Innovation.
Maya Wettenall
Associate Director – Digital, Marketing & Communications, Six Degrees Executive
A customer and digital leader with over 25 years' experience working for leading brands including Coles, Officeworks and World Vision, Teresa and her team partner with brands across CPG, FMCG, and retail to solve problems in and around digital shelf, data, retail media and more, with some of their past and present clients including Bega, Taubmans & Simplot. She has recently taken on the role of the host of the Unpacking the DIgital Shelf - APAC Edition podcast.
Teresa Sperti
Founder & Director,
Arktic Fox
Hannah Wilson is the Commercial Director at FUNDAY Natural Sweets, the brand redefining the better-for-you confectionery space. With a career spanning leading FMCG organisations including Mondelēz, Swisse, and Coles, Hannah brings extensive experience across brand strategy, customer loyalty, and consumer engagement. She’s passionate about driving sustainable growth through creative storytelling, authentic brand connections, and a commercially astute approach that balances creativity with results.
Hannah Wilson
Commercial Director,
FUNDAY Natural Sweets
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Naomi Shorman is a seasoned FMCG leader with two decades of proven success in ecommerce and omnichannel strategy across the UK and Australian markets. At Tommee Tippee, she has built and led a new team to drive sustainable growth across all channels, Amazon, Baby Bunting, grocery, and pharmacy, ensuring the baby category delivers a true omnichannel experience that improves access for new parents at a pivotal life stage.
Naomi Shorman
General Manager Australia & NZ,
Tommee Tippee
Charlie Wood is the founder of Drop Co and creator of Vitadrop, Australia’s leading hydration supplement stocked in Priceline, Woolworths and internationally in Mannings Hong Kong. Passionate about omnichannel commerce and brand building, Charlie develops and scales innovative consumer brands that connect with shoppers in new ways.
Charlie Wood
Founder & Managing Director,
Vitadrop
Will Wilson is the Regional Vice President of Sales for APJ at SAP Emarsys, where he leads go-to-market strategy and drives net new customer acquisition across the region. With his career spanning over 17 years, he has spent the past decade focused on scaling high-growth SaaS businesses in the MarTech space. He is recognised for helping customers unlock measurable growth through personalised, data-driven engagement and digital transformation.
Will Wilson
Regional Vice President - Sales,
SAP Emarsys
A senior executive with over 20 years’ experience leading global and domestic brands through significant customer and digital transformation, Vera has spearheaded customer and digital strategy at Australia Post and The Good Guys, co-founded digital start-up That Sugar Movement and consulted extensively to C-suite on how to build top and bottom line growth to drive business and customer value.
Vera Skocic
Head of Customer & Strategy (Consumer & Commercial) Techtronic Industries
With over 25 years in consumer goods, Darryn has held leadership roles across marketing, sales, strategy, and innovation at Cadbury, Schweppes, and Asahi. He has worked with leading brands including Cadbury, Pepsi, Red Bull, Gatorade, Vegemite, and Dairy Farmers. Passionate about reinvigorating heritage brands, building strong customer relationships, and developing teams, Darryn has led digital transformation at Bega.
Darryn Wallace
Executive General Manager Retail Sales, Marketing & Partnerships, Bega
With over 20 years of experience in FMCG, Carla Salsone is a seasoned marketing leader with a proven track record of driving growth and brand engagement across highly competitive categories with Kraft, Mondelez and Bega. As head of Retail Marketing & eCommerce at Bega Group, she combines strong commercial acumen with a strong understanding of shopper behaviour, digital transformation and omnichannel strategy.
Carla Salsone
Head of Retail Marketing & eCommerce, Bega
Gillian is a seasoned professional in strategy and operations and has spent many years supporting Australian retailers and manufacturers to create exceptional product experiences and successfully execute their omnichannel strategies. As a leader in the space, Salsify helps thousands of brand manufacturers, distributors and retailers across the globe to deliver the best possible product experiences across every selling destination.
Gillian Smythe
Managing Director,
Salsify
An eCommerce professional with over 20 years of experience, Kate specialises in transforming content strategies to boost product discoverability and customer engagement. With a background in large FMCG and liquor companies like Nestlé, Asahi, and Treasury Wines, Kate excels in setting up and leveraging people, processes and technology to enable content to drive growth.
Kate Muslayah
Head of Digital Products and eCommerce, Reece
Dan Ferguson is a senior retail and e-commerce leader with a proven record of driving growth, transformation and new revenue streams across some of Australia’s most iconic businesses. As Chief Marketing Officer of Adore Beauty, he grew revenue five-fold, led its growth journey from private equity to IPO, and built one of Australia’s first retail media businesses in an online retailer now generating millions in high-margin EBITDA and est 620M+ annual impressions.
Dan Ferguson
Business Advisor & Retail Leader, ex-CMO, Adore Beauty
With over 20 years experience in FMCG across Brand, Category, Innovation & Retail Marketing, Bridie has built a career at the intersection of suppliers and retailers. As former General Manager of Retail Marketing & eCommerce at Bega, she led digital transformation and omnichannel growth initiatives. Now Head of Partnerships at Coles360, Bridie partners closely with suppliers to unlock growth through connected commerce media planning and activation.
Bridie Cowell
Head of Partnerships,
Coles 360
Melissa spearheaded the launch of Amplify, David Jones’ retail media network, and now manages it as a profitable, customer-focused business. With 20+ years in retail and brand marketing, she also leads category and trade marketing, connecting brands with premium audiences, and drives key initiatives like David Jones Rewards with Qantas and the new Chatswood “Store of the Future.”
Melissa Polglase
GM - Category & Trade Marketing, and Retail Media (Amplify), David Jones
Amish is a digital & data leader with 14+ years’ experience in retail, eCommerce and analytics. At Adairs, he leads the Data Analytics & Insights function, helping the business transform data into customer-centric growth and innovation. Passionate about AI, personalisation and responsible data use, Amish brings a practical yet forward-looking perspective on how brands can “crack the code” of data, technology and talent to win on the digital shelf.
Amish Goel
Head of Data Analytics & Insights, Adairs Retail Group
Digital shelf matters now more than ever
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Arktic Fox is a digital and eCommerce strategy and training firm helping leaders navigate the evolving marketing and digital landscape.
Specialising in digital transformation, eCommerce, marTech, and customer data, we partner with top Australian brands across retail, FMCG, B2B, and services to drive material business shifts and sustainable change to deliver growth outcomes. Our independent, hands-on approach ensures tailored solutions that align with business maturity and capability.
Learn more at arkticfox.io or follow @ArkticFox
For over 20 years, Six Degrees Executive has been the trusted talent partner for businesses across Australia. As specialists in recruitment, executive search, and contracting solutions, we connect organisations with the very leaders who shape the future of their business.
With offices in Melbourne, Sydney, and Brisbane, our team bring deep industry expertise across multiple functions such as digital, eCommerce, marketing, sales, technology, supply chain, procurement & more. We take a strategic, collaborative approach - working closely with our clients to understand and overcome challenges, strengthen their teams, and match the right talent who create and drive change.
Learn more at sixdegreesexecutive.com.au or follow @SixDegreesExecutive
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