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How to build a 1st party data strategy to future proof your marketing strategy
In a world of the cookie crumbling, marketers are scrambling to build their 1st party data assets in order to ride the systemic shift...

Teresa Sperti
Jun 4, 20215 min read


Low data literacy is plaguing marketing teams’ performance
Low data literacy isn’t a gap – it’s a gaping hole in our industry With all of the talk and hype in the industry around marketing...

Teresa Sperti
May 12, 20214 min read


Marketing State of Play 2021: An Australian Study
Whilst there are many global reports that provide insight into the changing face of marketing teams, there are very few that look deeply...

Teresa Sperti
Apr 30, 20213 min read


The rise of data conscious consumers & why privacy management needs to be a core part of CX strategy
It’s been 5 years since GDPR was passed in the European parliament and since then a ripple effect has occurred across the globe with many...

Teresa Sperti
Apr 14, 20213 min read


A marketers guide to Apple’s privacy update (IDFA changes)
As the privacy freight train gains momentum, publishers and marketers are grappling with a series of significant industry changes. ...

Teresa Sperti
Jan 31, 20214 min read


How to bridge the digital & data skills gap within marketing teams
Whilst COVID-19 has been the catalyst many businesses needed to focus their attention on digital, it has also exposed the already...

Teresa Sperti
Jan 11, 20216 min read
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