top of page
articles & resources
the latest trends and insights on digital, data, eCommerce, marketing & more
Want our latest insights sent to your inbox? Subscribe to our monthly update ArkticBytes.
Search


A marketers guide to Apple’s privacy update (IDFA changes)
As the privacy freight train gains momentum, publishers and marketers are grappling with a series of significant industry changes. ...

Teresa Sperti
Jan 31, 20214 min read


How to bridge the digital & data skills gap within marketing teams
Whilst COVID-19 has been the catalyst many businesses needed to focus their attention on digital, it has also exposed the already...

Teresa Sperti
Jan 11, 20216 min read


The modern marketers’ guide to CDP’s (Customer Data Platforms)
"Not another acronym!” we hear you say. Well yes, marketers, but stay with us because CDP is one acronym many in the industry are...

Teresa Sperti
Dec 17, 20207 min read


Part 2: Data first! Building a data driven marketing department
In part two of our series on building a data driven marketing department, we take a closer look at how to effectively embed a data driven...

Teresa Sperti
Nov 23, 20204 min read


Part 1: Data first! Building a data driven marketing department
The digital age has ushered in a wave of change and challenged marketing departments to rapidly evolve to ensure brands remain relevant...

Teresa Sperti
Nov 11, 20204 min read


A marketer’s guide to a world without 3rd party cookies
When Google announced its plans to phase out third party cookie in January it was set to be the BIG news that rocked the industry in...

Teresa Sperti
Oct 28, 20206 min read
bottom of page