Inside Digital & 
eCommerce 2026

Now in its sixth year, the Inside Digital & eCommerce 2026 report is an industry-leading Australian study and a go-to resource for leaders navigating ongoing change.

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Produced annually in partnership with Six Degrees Executive, the report explores how organisations are evolving and investing across digital commerce, retail media, data, AI & omnichannel experience. 

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For the first time, the study focuses exclusively on Retail & Consumer brands, bringing together perspectives from other 100 senior leaders across Australia. 

what's inside

This year’s study explores how retailers and consumer brands are;

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• Leveraging AI and preparing for the future as shopper behaviour changes​

• Adapting their approach to loyalty and personalisation ​

• Investing in eCommerce and digital shelf to grow sales and share​

• Evolving talent strategies and developing skills in a rapidly changing market​

• Building or leveraging retail media networks to deliver commercial outcomes

• Investing and focussing their efforts on data and marTech foundations to adapt in this rapidly changing market

methodology

The data within this report was sourced via an online questionnaire containing 55 questions.

Responses were collected between February - April 2026.