What You Will Gain

​

This is a practical, hands-on day focused on helping brands strengthen their performance across the digital and emerging agentic shelf. You will:

​

• Explore how the commerce landscape is rapidly evolving

• Understand the key drivers of digital and agentic shelf performance and how they work together

• Learn how products are discovered, ranked and recommended across retailer platforms and AI-powered experiences

• Understand how AI and agentic commerce are reshaping product discovery, consideration and purchase

• Learn how to assess and optimise product content to maximise visibility, relevance and discoverability

• Strengthen the signals that build product credibility, influence recommendations and drive conversion

• Identify and prioritise the actions your brand needs to take to improve digital shelf performance and prepare for an increasingly AI-led shopping journey

• ​Understand how social media is influencing product discovery and AI recommendations, and what this means for your social content and channel strategy

​

How the Day Works

 

A full-day, in-person program combining practical frameworks, real-world examples, guided exercises and peer discussion.

 

You’ll apply the thinking throughout the day to your own brand and products, helping you identify opportunities, pressure-test your current approach and leave with clear priorities for action.