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Digital, Marketing & eComm in Focus study in 10 charts - what we’ve learnt from the 2024 study
It’s dropped. After 6 months of preparation, we have the latest digital, marketing & eComm in Focus study in our hot little hands and we think it’s the best one yet. So what have we learnt in 2024 about digital and marketing teams down under? Our 10 charts summary will give you the inside scoop of the biggest trends. For those looking for the big 10 eCommerce outtakes, see them here. 1. Martech utilisation levels are low How well do you believe your organisation leverages it

Teresa Sperti
Jun 4, 20246 min read


Sales in Focus Report in 7 key charts – what the 2024 study tells us about the state of Sales in Australia
After months of research and preparation, on Tuesday the 30th April we released Sales in Focus ‘24, marking the first comprehensive...

Petra Sprekos
May 2, 20245 min read


State of the eCommerce Market in Australia in 10 Charts
The eCommerce landscape in Australia is a dynamic one. COVID, cost of living and shifting workforce demographics have all played a role...

Teresa Sperti
Apr 19, 20243 min read


How Marketplaces are Radically Transforming the Australian Retail Landscape
The Australian eCommerce landscape according to Australia Post is estimated to be worth $63.8 bn in 2022, and it is anticipated to grow...

Teresa Sperti
Apr 3, 20246 min read


Most Brands Still Dancing Around the Edges with GenAI: How your Brand can Take it to the Next Level
Over the past 12 months, the adoption of generative AI (GenAI) among brands has witnessed an unprecedented surge. In a rapidly evolving...

Teresa Sperti
Mar 27, 20246 min read


5 Key Elements to Devising an Effective First Party Data Strategy
First party data strategy has been touted as the antidote for third party cookie deprecation. But despite it being high on the agenda,...

Teresa Sperti
Mar 5, 20244 min read
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