Arktic Fox releases its 2023 Digital & Marketing In Focus Study
Today marks the launch of our 2023 Digital & Marketing in focus study, in partnership with Six Degrees Executive. The report which is now...
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the latest trends and insights on digital transformation, eCommerce, marketing transformation, data + more
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- Apr 21, 2023
- 5 min
A 101 guide to Generative AI
Generative Artificial Intelligence (GenAI) is all the rage, but lets not get ahead of ourselves just yet.... Since ChatGPT launched,...
- Apr 4, 2023
- 6 min
The UGLY side of social media, and the ethical conundrum for brands
When Facebook launched in 2004, most wouldn’t have imagined the influence and impact of social media two decades on. The reach of social...
- Mar 22, 2023
- 5 min
The market darlings that re-invented themselves through digital transformation and won
In 2022 we took a look at market darlings who lost their way in a fiercely changing digital landscape, and what brands can learn from the...
- Jan 25, 2023
- 4 min
A simple guide to understanding ChatGPT
ChatGPT is the talk of the town in Silicon Valley and tech circles globally, with every industry professional diving head first into...
- Dec 6, 2022
- 5 min
Our Top Digital & eCommerce Trends & Predictions for 2023
It's about that time of the year. 'Tis the season to publish trends and predictions. Rather than create our own list of predictions and...
- Nov 9, 2022
- 4 min
Is Livestreaming the next big eCommerce trend? Why brands need to start experimenting now.
Over the past 6 years, livestreaming has transformed the eCommerce landscape in China becoming the new norm in online shopping. ...
- Oct 4, 2022
- 5 min
The Optus hack will re-shape the Australian privacy landscape but are brands ready?
It is going to be a very long few months for Optus and one they would probably prefer to forget. 9.7 million customers woke up on...
- Sep 26, 2022
- 6 min
How market darlings lost the digital battle and what brands can learn from it
Bed, Bath and Beyond in the US seems to be one of the latest causalities headed for bankruptcy, following a string of mishaps and failed...
- Sep 12, 2022
- 6 min
A simple guide to understanding the metaverse
Hailed as the internet's future, the Metaverse is set to revolutionize how consumers interact and engage online. Whilst still in its...
- Aug 12, 2022
- 3 min
The rise and fall of eCommerce – and where to next…
Over the past few years, eCommerce has had its moment in the sun. In Australia alone we have seen eCommerce sales balloon from $27.5bn...
- Jul 29, 2022
- 4 min
The online arena of gaming & eSports
Online gaming is taking the world by storm with 2.7 bn gamers worldwide, its now a $143bn industry. eSports, which is the competitive...
- Jul 20, 2022
- 4 min
Convenience as a differentiator
Convenience, as a retail concept, once meant providing a product or experience within a reasonable walk or drive. Convenience stores and...
- Jul 18, 2022
- 4 min
It's time to make way for the re-commerce revolution
For many years consumers have been able to get what they want, whenever they want with minimal effort and at low cost. But consumers are...
- Jun 16, 2022
- 4 min
Is it time to make way for the rise of the super app?
Super apps have achieved strong adoption in the tech space in Asia, and there is much talk about super apps becoming the next big trend...
- May 19, 2022
- 5 min
FMCGs and CPGs need to break the mould in the digital age or face muted growth
The FMCG market is rapidly evolving, from marketplaces and quick commerce to subscriptions, and digital consumers have more ways to shop...
- May 3, 2022
- 4 min
2022 Marketing State of Play
Our 2022 Marketing State of Play Study, undertaken for a second year in collaboration with Michael Page Australia, has uncovered, that...
- Feb 4, 2022
- 7 min
2022 Digital & eCommerce Trends Briefing
Presented by Teresa Sperti and Brooke Croft, Arktic Fox recently hosted a free, online briefing where we shared the top 8 predicted...
- Jan 19, 2022
- 4 min
Quick commerce – the next horizon for eCommerce
In a world where consumers value convenience, demand for instant delivery of everyday household essentials and groceries is on the rise.
- Nov 8, 2021
- 4 min
Sustainably scaling your eCommerce presence
The rivers of eCommerce gold have been flowing since the pandemic began. In Australia alone we have seen eCommerce sales grow to reach...
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