TikTok Shop just turned two years old, having only officially launched in the US in September in 2023. In that time, it has racked up some impressive stats, and its growth trajectory shows no signs of slowing. Since 2023, it has fundamentally changed how products are discovered, recommended, and purchased, collapsing entertainment, influence, and commerce into a single, continuous experience. What started as shoppable videos has rapidly matured into a fully-fledged commerc

Private label is no longer the quiet alternative on the bottom shelf. In Australia, it is one of the most powerful growth engines in retail. According to Mi3, private label accounted for 36% of CPG and FMCG sales, growing 4.8% year-on-year to reach $46 billion in annual sales (courtesy of data from Circana in May 2025) and almost 95% of Australian shoppers say they are open to buying own-brand products. Retailers see these ranges not just as margin drivers, but as strategic a