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Part 2: Data first! Building a data driven marketing department

In part two of our series on building a data driven marketing department, we take a closer look at how to effectively embed a data driven...

Part 1: Data first! Building a data driven marketing department

The digital age has ushered in a wave of change and challenged marketing departments to rapidly evolve to ensure brands remain relevant...

Improving chances of success when in-housing

Whilst brands are increasingly in-housing services, research shows that for many in-housing is not living up to marketers’ expectations....

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