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How Marketplaces are Radically Transforming the Australian Retail Landscape
The Australian eCommerce landscape according to Australia Post is estimated to be worth $63.8 bn in 2022, and it is anticipated to grow...

Teresa Sperti
Apr 3, 20246 min read


Most Brands Still Dancing Around the Edges with GenAI: How your Brand can Take it to the Next Level
Over the past 12 months, the adoption of generative AI (GenAI) among brands has witnessed an unprecedented surge. In a rapidly evolving...

Teresa Sperti
Mar 27, 20246 min read


5 Key Elements to Devising an Effective First Party Data Strategy
First party data strategy has been touted as the antidote for third party cookie deprecation. But despite it being high on the agenda,...

Teresa Sperti
Mar 5, 20244 min read


Winning on the Digital Shelf: A Guide to out-manoeuver your Competition
20 years ago, retailers, CPG and FMCG brands alike oriented all of their thinking around the physical store. From ranging and navigation...

Teresa Sperti
Mar 1, 20247 min read


Demystifying Sales Operations: The Unsung Hero of Sales Excellence
In the fast-paced world of sales, businesses often focus on the frontlines: the charismatic salespeople closing deals, the innovative...

Petra Sprekos
Feb 20, 20249 min read


Retail media measurement isn’t cutting the mustard: elevate your framework
Retail media is exploding. Retail media's global advertising revenue is forecast to exceed television revenue by 2028, accounting for...

Teresa Sperti
Jan 31, 20245 min read
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