Channel proliferation isn’t a new challenge for brands, media fragmentation has been occurring for over a decade, making the challenge of...

Retail is detail as the old saying goes. But to effectively compete in today’s world, retailers need to do far more if they are to deliver sustainability for the long term. The term ‘sustainable growth’ is bandied around a lot, but the truth and reality is whilst much has changed within the retail space over the past decade, much is anticipated to change over the next decade and more of the same won’t ensure sustainable growth. By 2033, it is anticipated a third of all consum

According to our recent Digital, Marketing & eComm in Focus study, more than 7 in 10 brands in Australia are undertaking some form of digital transformation. Surprising? Not really! But what was unexpected is that nearly 50% are less than 18 months into their transformation, despite all of the COVID digital acceleration that occurred, many brands have only begun leaning into the challenge of transformation. Digital transformation or transforming businesses for the digital er

It’s dropped. After 6 months of preparation, we have the latest digital, marketing & eComm in Focus study in our hot little hands and we think it’s the best one yet. So what have we learnt in 2024 about digital and marketing teams down under? Our 10 charts summary will give you the inside scoop of the biggest trends. For those looking for the big 10 eCommerce outtakes, see them here. 1. Martech utilisation levels are low How well do you believe your organisation leverages it

On the 28th, 29th & 30th of May Arktic Fox, together with our sponsors Seismic & Six Degrees Executive, showcased the latest thought leadership in B2B digital selling. Attended by many sales and marketing leaders in industry, the 3-part thought leadership conference tackled three key trends and issues facing B2B brands; The changing B2B buyer behaviour and evolving preferences; How digital is fundamentally re-shaping what good experience delivery looks like and how brands c

Whilst B2C consumer expectations and behaviours are well understood, there is less that is widely known about the B2B shopper and their behaviours. As the generational shift in the workforce is on, Millennials and Gen Z now represent 66% of the global workforce, and this fundamentally changes how B2B brands need to engage with their buyer. As generations that grew up with digital, these buyers are digital natives, and their B2C brand experiences shape their expectations in th