winning on the digital & agentic shelf
2 flexible training formats
interactive learning in your office
up to 18 people
As AI and agentic commerce reshape how shoppers discover, compare and purchase products, winning on the digital shelf is becoming increasingly complex. Simply being present online is no longer enough. Brands need to ensure their products are visible, discoverable and compelling across retailer platforms, social channels and emerging AI-powered shopping experiences.
Our Winning on the Digital & Agentic Shelf Team Training equips teams with the knowledge, practical frameworks and tools to strengthen digital shelf performance while preparing for an increasingly AI-led shopping journey.
Through interactive, hands-on learning, participants will explore the key drivers of digital shelf success and understand how AI and agentic commerce are changing the rules of product discovery, recommendation and conversion.
choose your
training format
Our team training is available in two formats, allowing you to select the program that best aligns with your organisation's needs, priorities and digital shelf maturity.
CORE MASTERCLASS
4 modules (one full day)
A focused, practical program designed to strengthen the foundations of digital and agentic shelf success, with an emphasis on how products are discovered, evaluated and converted across digital channels.
Modules covered:
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State of the Market
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Discoverability
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Ratings, Reviews & Credibility
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On-Shelf Execution
COMPREHENSIVE MASTERCLASS
7 modules (two 5.5 hour sessions)
An in-depth program covering all five levers of digital shelf success, equipping teams with a more holistic understanding of the drivers of performance and how to optimise and measure them across the digital and emerging agentic shelf.
Modules covered:
All 4 core modules, plus:
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Price, Promo & Range
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Availability
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Measurement
what you will learn
Both training formats explore the evolving commerce landscape, changing shopper behaviours and the growing influence of Al and agentic commerce on product discovery and purchasing decisions.
Core Modules - Included in Both Formats
01 / State of the Market & Future of Commerce
→ Explore how the commerce landscape is evolving and the key trends reshaping the digital shelf.
→ Understand the implications for brands and retailers, and the opportunities and challenges emerging in an increasingly AI-led shopping environment.
02/ Discoverability
→ Understand how products are discovered, ranked and recommended across retailer platforms, social channels and AI-powered experiences.
→ Explore how Al and agentic commerce are reshaping product discovery, consideration and purchase.
→ Learn practical strategies to improve product visibility, findability and relevance across the digital and emerging agentic shelf.
03/ Ratings, Reviews & Credibility
→ Understand the role of customer ratings, reviews and other credibility signals in shaping purchasing decisions.
→ Explore how reputation and trust signals influence product visibility, recommendations and conversion.
→ Identify opportunities to strengthen product credibility and optimise ratings and reviews performance.
04 / On-Shelf Execution
→ Understand what great product content looks like and how it influences discoverability and conversion
→ Learn how to optimise product titles, descriptions, attributes, imagery and other PDP content to improve product performance.
→ Explore how product information and content requirements are evolving in an increasingly AI-led shopping environment.
Additional Modules - Comprehensive Format
05/ Price, Promo & Range
→ Understand how price, promotional activity and competitive positioning influence shopper decisions and digital shelf performance.
→ Explore pricing and promotional dynamics across digital channels.
→ Learn how to merchandise and range for different channels and environments to meet shopper needs
06/ Availability
→ Understand the critical role of availability in digital shelf performance and conversion.
→ Explore how stock availability, fulfilment options and channel execution influence the customer experience.
→ Identify opportunities to minimise lost sales and improve product availability across relevant channels.
07 / Measurement
→ Understand the key metrics that drive digital & agentic shelf performance and how to effectively measure success.
→ Learn how to assess performance across the five levers, identify gaps and uncover opportunities for improvement.
→ Explore how to use data and insights to prioritise actions, track progress and drive continuous optimisation.
who will benefit
eComm, digital, and brand teams
marketing, category and trade teams
Business leaders focused on eCommerce growth
course facilitators
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Teresa Sperti
Founder/Director
Arktic Fox
A customer and digital leader with over 25 years' experience, Teresa and her team partner with brands across CPG, FMCG, and retail to solve problems in and around digital shelf, data, retail media and more, with some of their past and present clients including Bega, Taubmans & Simplot.
Kat Matthews
Digital, eCommerce & AI Lead Arktic Fox
Kat helps brands and retailers navigate the evolving digital, commerce and AI landscape. She has partnered with clients to support initiatives spanning digital shelf optimisation, content strategy, social media, search, and eCommerce. Key clients have included Browns Family Wine Group, Taubmans, Momentum Foods & Ryobi.
