top of page
advisory & consulting
digital strategy & experience
data, martech & measurement
eCommerce & digital shelf
people & capability
loyalty, lifecycle & crm
training
digital marketing & data masterclass
marTech masterclass
customer/buyer journey mapping learnshop
commercial concepts for marketers
personalisation training & learnshop
privacy mini masterclass
winning on the digital shelf
resources
articles
digital, marketing & ecomm in focus 2025
retail findings - dmeif 2025
how to win on the digital shelf report
2025 ecomm & digital trends report
about
our story
testimonials
in the media
contact
subscribe
articles & resources
the latest trends and insights on digital, data, eCommerce, marketing & more
Want our latest insights sent to your inbox?
Subscribe to our monthly update
ArkticBytes.
All Posts
Culture
CX
Data
Digital Transformation
eCommerce
Marketing
MarTech & SalesTech
Privacy & Consent
Sales
Retail Media
Search
Why marketing leaders need to shift their focus towards longer term strategic initiatives
The marketing industry is under-going one of the most significant shifts of our time. Many brands are facing similar challenges including...
Teresa Sperti
Aug 19, 2020
3 min read
Common pitfalls of transformation for Marketing & Customer leaders
There is rarely a business today that isn’t transforming. More of the same isn’t going to cut it when growth is flat-lining....
Teresa Sperti
Jul 18, 2020
5 min read
Redefining the role and purpose of marketing
“Who owns data and CX? It should be us but it is unclear at the moment”. This was just one of the many conversations I have had with...
Teresa Sperti
Jul 18, 2020
4 min read
8
9
10
11
12
bottom of page
