Whilst COVID-19 has been the catalyst many businesses needed to focus their attention on digital, it has also exposed the already...

"Not another acronym!” we hear you say. Well yes, marketers, but stay with us because CDP is one acronym many in the industry are...

In part two of our series on building a data driven marketing department, we take a closer look at how to effectively embed a data driven...

The digital age has ushered in a wave of change and challenged marketing departments to rapidly evolve to ensure brands remain relevant...

As a senior marketer, at some point in your career I bet you have thought "this would be much quicker/easier/cheaper if we had this...

At the end of 2019, we clinked our champagne to celebrate success and organisations had clear plans and areas of focus for the year...