Retail media networks are integrating more social media formats and buying capabilities. Social platforms are embedding commerce as a core part of their strategy. Both are increasingly competing for the same media dollars.  What we are seeing is the gradual convergence of two ecosystems that were once clearly separated. Retail media was built around transactions. Social platforms were built around attention.  That convergence is now happening in both directions.  On the retai

For years, discovery on the digital shelf largely depended on broad search engines like Google, alongside retailer search and category listings built around keyword matching. Shoppers typed in what they wanted, scanned ranked lists, and clicked through options.    That model is now shifting.   AI-powered discovery tools are rapidly changing how Australians search for and evaluate products. PayPal Australia data suggests up to 48% of Australians now use AI platforms to search