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the latest trends and insights on digital, data, eCommerce, marketing & more
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Personalisation – chasing the pot of gold at the end of the rainbow
Back in 1993, Don Peppers and Martha Rogers, published “The One to One Future.” The authors predicted that the future of marketing would...

Teresa Sperti
Jul 12, 20235 min read


Pockets of the economy are still strong, but is your digital strategy falling short?
In May 2023, CommIQ released their latest Cost of Living Insights Report, which leverages insights from 7 million Australians spend...

Teresa Sperti
Jul 4, 20234 min read


Arktic Fox releases its 2023 Digital & Marketing In Focus Study
Today marks the launch of our 2023 Digital & Marketing in focus study, in partnership with Six Degrees Executive. The report which is now...

Teresa Sperti
Apr 27, 202311 min read


The UGLY side of social media, and the ethical conundrum for brands
When Facebook launched in 2004, most wouldn’t have imagined the influence and impact of social media two decades on. The reach of social...

Teresa Sperti
Apr 4, 20236 min read


Digital Commerce – Diversification, Influence & Innovation are Key to Future Success
The vast majority of consumers now buy online. In 2021, a report by Accenture found a whopping 92% of consumers across eleven countries...

Teresa Sperti
Feb 9, 20235 min read


The Entertainment Powerhouse that is TikTok
In 2016, TikTok launched onto the social media scene and its dramatic rise to fame is reshaping culture like never before. Dubbed an...

Teresa Sperti
Jan 17, 20234 min read
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