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the latest trends and insights on digital, data, eCommerce, marketing & more
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Why Australian brands need to step up to the PRIVACY plate and stop treating customers with contempt
A month ago, I sat around a table talking about privacy with senior leaders, and what became obvious to me as I sat in a room of seasoned...

Teresa Sperti
Aug 15, 20236 min read


Personalisation – chasing the pot of gold at the end of the rainbow
Back in 1993, Don Peppers and Martha Rogers, published “The One to One Future.” The authors predicted that the future of marketing would...

Teresa Sperti
Jul 12, 20235 min read


Pockets of the economy are still strong, but is your digital strategy falling short?
In May 2023, CommIQ released their latest Cost of Living Insights Report, which leverages insights from 7 million Australians spend...

Teresa Sperti
Jul 4, 20234 min read


Arktic Fox releases its 2023 Digital & Marketing In Focus Study
Today marks the launch of our 2023 Digital & Marketing in focus study, in partnership with Six Degrees Executive. The report which is now...

Teresa Sperti
Apr 27, 202311 min read


The UGLY side of social media, and the ethical conundrum for brands
When Facebook launched in 2004, most wouldn’t have imagined the influence and impact of social media two decades on. The reach of social...

Teresa Sperti
Apr 4, 20236 min read


Digital Commerce – Diversification, Influence & Innovation are Key to Future Success
The vast majority of consumers now buy online. In 2021, a report by Accenture found a whopping 92% of consumers across eleven countries...

Teresa Sperti
Feb 9, 20235 min read
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